The Little Geeni

Although I usually post on topics related to business strategy or marketing, a few weeks back I posted an article about my experience of getting hacked and a related tutorial on how I went about recovering from my Joomla site hack.

Apparently I wasn’t alone.  In the ensuing weeks, it has become my most visited post and has encouraged more people to sign up for my feed than any other article I have written.

That got me thinking about the power of trends and how I might go about using what people are already searching for to grab peoples attention.

Paris and Britney can help you…maybe

This article is not about recovering from your site getting hacked.  Instead is about trends, how to find out what they are, and how to take advantage of them to help drive visitors to your site.

To track what is hot (no Paris pun intended), I usually use Google Trends.
http://www.google.com/trends

This is a free service and allows you to compare different search terms for relative search volume, where these searches come from, and for more popular terms, they also link relevant news articles to search volume peaks.

I have never been a trend marketer

It’s not that I can’t or that I find it morally offensive.  The simple fact is that I have never been particularly hip, trendy, or ahead of the curve on the newest fad.  I tend to stick to long term marketing strategies with tried and true metric analysis.  My method is similar to how I invest.  I don’t day trade and I prefer to plan on the 10% long-term average rather than looking at my portfolio every day (Thank god since my balance is in the crapper over the last year)  It’s not sexy, it’s not hip, but it has worked in every business I have run and made me a millionaire in the process.  That’s cool enough in my book.

But I also realize that blogging is a new game. Especially for me.  I have only been doing this for a few months, so I am also in the experimentation stage. I am starting to understand that there may be real marketing value in occasionally chasing after the shiny new firetruck to roll down the street.

Here is how I use trends to drive traffic:

OK. My own stats prove that waaaay more people are searching for help on recovering for a site hack than they are for advice on how to build a solid marketing strategy.  I get it.  I’m sad, but I get it. So, assuming I am going to hop on the trend band wagon, how do I decide what trend to follow, and how do I incorporate it into my area of expertise?

Here is what I did:

I know my site got hacked.

I know that people are interested in the topic

I know that I have sites that use both Joomla! And WordPress

I know that both types of sites have similar weaknesses

So I pulled out my trusty google trend search and compared the search volume for “wordpress hack” and “joomla hack”  What I found was that Joomla was searched a bit more often and there seemed to be a spike back in Q3 of 2008.  Because there was not much news coverage on the events, there were no links tied to the spikes, but if you search some other topics: For example Bush vs Obama, you will see that there are usually specific events tied to peaks and valleys.

So how does this help me?

Well for starters, it lets me know that Joomla seems to be searched for a little bit more often than WordPress, especially in Q3 of ’08 for some reason. At that point, I might want to try to dig into the details further by seeing what actually happened during that time period.

What I was hoping to see was a huge difference in popularity which would give me a clear cut direction on which topic to focus on.

For example: In the case below, if I wanted to find some way to incorporate a train-wreck whore into my article, the choice is pretty clear.  Paris is the slut of choice.

 
So going back to my Joomla Hack Vs WordPress Hack, my plan is to create a tutorial for BOTH  now that I have this information.  Since there is no clear cut winner, but both have a decent amount of search traffic, I might as well proceed with a tutorial that can help visitors deal with the pain in the ass of a hack on either platform.

The second thing I plan to do is what you are reading right now.  That is – write an article in my area of expertise that ties in poplar search terms with my content. Now there is the danger of this article being completely irrelevant to those searching, and that is a real risk.  But the relative small amount of time it takes to create an article, and my own results proving that people will sign up for my marketing and strategy feed based on a technical tutorial seem to be proving me wrong.   My stats will ultimately prove this one way or another.

Isn’t this another “Punch the Monkey” banner?

In case you haven’t seen it 10 million times already, the “punch the monkey” banner is a slick and clever banner ad featuring a monkey that scrolls back and forth and you have to use your mouse to “punch” it with a giant boxing glove.  This click then takes you to whatever website the banner is pointed to.  This banner has been used on everything from dating sites to mortgage brokers.  Granted the click through rate is HUGE (everybody loves to punch a monkey apparently) but there is usually zero relevance to the final site and whatever goal the site owner had for your visit is rarely fulfilled. (Would you submit a mortgage application from this banner?) Granted some miniscule percentage of the population may be looking to refinance their home at the time, but chances are, most clicks are wasted.

The key to using trends to help boost your marketing is to actually offer something related to the hot keyword.  In my example, I DO have content on my site that teaches someone how to recover from a site attack.  In addition, many of the people suffering from the same attacks I had are also small business owners, bloggers, and marketing folks that could benefit from seemingly unrelated content on my site.

As a funny closing note, I also have proof that complete irrelevance will NOT boost sign-ups.  It goes like this:  When I first started my blog I wrote an article called  “The Jennifer Lopez Model vs. the Dolly Parton Model vs. the Kim Kardashian Model.”  At that point I wasn’t concerned at all about driving traffic to my site and in no way was trying to use those name searches to drive visitors to my site.  The goal was simply to be clever (The article is about different marketing approaches…big back end, big front end, big front and back end)  I still think it’s funny, but that’s me.

Anyway, lots of people enjoyed the article, but I can tell you that it’s also the highest abandon rate page on the entire site. That tells me that many of the visitors were in no way interested in what I had to say..and rightfully so.

The key is relevance. You CAN make popular search terms relevant to your content. You CAN make strategic decisions based on trend results. You just need to be smart about how you do it.

As always, I’d love to hear what you think or comments on your own experiences using trends as a diving board.  I’m usually pretty solid in my ideas on what works, but in this case, I’m just throwing crap on the wall to see what sticks.  I’ve been proven wrong plenty of times before. I have no issues with it happening again.

Google Drive, Hack, Joomla, Traffic, Trends, Using, Wordpress

If you have been playing Farmville for any amount of time, you will know that leveling and earning farmville cash and farmville coins is a very time consuming process. Not everyone has the time to dedicate to hours upon hours of farmville gaming. Alot of farmville players have school, college, and/or in the workforce. The few people that have the best farm either have no lives and play farmville all day, or have lives and CHEAT farmville. Which would you rather?

If you’re after Farmville EXP hacks to help you maximize your farmville experience points, the Farmville Secrets strategy guide will definitely fill your needs and more.

Farmville Secrets is a Farmville game strategy guide created by author Tony Sanders. For those that don’t already know of Farmville, it is a Facebook game that has been rapidly increasing in popularity in the past months. Chances are, you already know about it.

Farmville Secrets is the original best-selling guide for Farmville, and at current, it is the only guide available online for Farmville. At first glance, many people confuse it for a physical book. To clear that up, It is an eBook, which you can view straight on your computer using a program called Adobe Reader, which I’m sure most of you will already have. If not, you can download it by doing a google search on “Adobe Reader”. Now, if you ever find that you need a physical copy of the guide, you can easily print it from Adobe Reader.

Is this just a guide for newbies? What exactly does Farmville Secrets offer?

To answer that, no, this isn’t exactly a guide FOR newbies, but newbies can definitely make use of it. This guide is for those who want to learn how to master Farmville.

You will learn how to level twice as fast, maximize your experience points, and earn as much farmville cash and farmville coins as you want. With the help of Farmville Secrets, you will be able to get a villa as your home, your own windmill and greenhouse, all the vehicles you could ever want (tractor, harvester, and seeder), and also all the animals.

–> Download Farmville Secrets

In the little time that Farmville Secrets has been in publication, which is just a little over 6 months, the guide has seen a record breaking number of over 57,600 sales, and still going. If you search Farmville Secrets on Google, you will not find a single unhappy customer. Usually, when someone is unhappy about a purchase, or a product, they will rant about it on a forum, or their blog, but if you do a search on Farmville Secrets, you will not find even a single complaint. Why, you ask? Because Farmville Secrets plain and simply works. It is hands down the only Farmville guide you will ever need.

Google Experience, Farmville, Hack, Hacks, Point

If you have been playing Farmville for any amount of time, you will know that leveling and earning farmville cash and farmville coins is a very time consuming process. Not everyone has the time to dedicate to hours upon hours of farmville gaming. Alot of farmville players have school, college, and/or in the workforce. The few people that have the best farm either have no lives and play farmville all day, or have lives and CHEAT farmville. Which would you rather?

If you’re after Farmville money hacks to help you earn farmville cash and farmville coins alot faster than normal, the Farmville Secrets strategy guide will definitely fill your needs and more.

Farmville Secrets is a Farmville game strategy guide created by author Tony Sanders. For those that don’t already know of Farmville, it is a Facebook game that has been rapidly increasing in popularity in the past months. Chances are, you already know about it.

Farmville Secrets is the original best-selling guide for Farmville, and at current, it is the only guide available online for Farmville. At first glance, many people confuse it for a physical book. To clear that up, It is an eBook, which you can view straight on your computer using a program called Adobe Reader, which I’m sure most of you will already have. If not, you can download it by doing a google search on “Adobe Reader”. Now, if you ever find that you need a physical copy of the guide, you can easily print it from Adobe Reader.

What exactly does Farmville Secrets offer? Is this just a guide for newbies?

To answer that, no, this isn’t exactly a guide FOR newbies, but newbies can definitely make use of it. This guide is for those who want to learn how to master Farmville.

You will learn how to level twice as fast, maximize your experience points, and earn as much farmville cash and farmville coins as you want. With the help of Farmville Secrets, you will be able to get a villa as your home, your own windmill and greenhouse, all the vehicles you could ever want (tractor, harvester, and seeder), and also all the animals.

–> Download Farmville Secrets

In the little time that Farmville Secrets has been in publication, which is just a little over 6 months, the guide has seen a record breaking number of over 57,600 sales, and still going. If you search Farmville Secrets on Google, you will not find a single unhappy customer. Usually, when someone is unhappy about a purchase, or a product, they will rant about it on a forum, or their blog, but if you do a search on Farmville Secrets, you will not find even a single complaint. Why, you ask? Because Farmville Secrets plain and simply works. It is hands down the only Farmville guide you will ever need.

Google Farmville, Hack, Hacks, Money, Unlimited

YoVille Hacks: How To Hack YoVille

Many YoVille players have been wondering how to hack YoVille and if there are any YoVille hacks available for this highly addictive facebook game. In this regard, many people have been talking about YoVille secrets, a guide that claims to reveal all the YoVille secrets that the top YoVille players are hiding.

Many of the richest and best players in YoVille have suspectedly used YoVille Secrets.

What Is YoVille Secrets?

YoVille Secrets is a game strategy guide created by author Tony Sanders for YoVille, a Facebook game by Zynga (the same people behind Farmville) that has been rapidly increasing in popularity in the last few months.

YoVille Secrets is the original best-selling guide for YoVille, and at current, it is the only guide available online for YoVille. At first glance, many people confuse it for a physical book. To clear that up, It is an eBook, which you can view straight on your computer using a program called Adobe Reader, which I’m sure most of you will already have. If not, you can download it by doing a google search on “Adobe Reader”. Now, if you ever find that you need a physical copy of the guide, you can easily print it from Adobe Reader.

In the little time that YoVille Secrets has been in publication, which is just a little over 2 months, the guide has seen a record breaking number of over 27,000 sales, and still going. It is no surprise as it is a guide by the same author behind Farmville Secrets. If you search YoVille Secrets on Google, you will not find a single unhappy customer. Usually, when someone is unhappy about a purchase, or a product, they will rant about it on a forum, or their blog, but if you do a search on YoVille Secrets, you will not find even a single complaint. Why, you ask? Because YoVille Secrets plain and simply works. It is hands down the only YoVille guide you will ever need.

Ok, enough with the talk.. what does YoVille Secrets actually offer? Is this just a guide for newbies?

To answer that, no, this isn’t exactly a guide FOR newbies, but newbies can definitely make use of it. This guide is for those who want to learn how to master YoVille – you will learn how to build the ultimate home, level twice as fast, get dozens and dozens of neighbours in 2 hours, and earn money faster than ever before!

How can I download YoVille Secrets?

You can download YoVille secrets through the link below:

–> YoVille Secrets download

Google Hack, Hacks, Yoville

Indeed, the internet has become a medium that can provide amusement for people from all walks of life and gambling has become an integral part of that. People find gambling so entertaining that it has branched out and successfully gained accessed into the Internet.

In this form of entertainment, players are ready to risk their money. If you go into, online Poker web site, you will learn that it’s no different from a real casino. Players either win or lose and would even attempt to cheat just so they could win more.

Since online gambling is something that people get addicted to and because of this the number of players in Poker Stars continues to grow. All of these Poker players would naturally want to win but we know that this is not possible. What people do instead to win in online Poker is use a cheat software or do a Poker Stars hack.

Is it really possible to do a Poker Stars hack? Poker Stars is no different from Google, every one wants to keep up with Google so their web site will rank high but Google is always on the move and keeps on changing their algorithm. The same thing happens with Poker Stars, any program that can hack through Poker Stars is only good for a couple of days at the most, later on this will be discovered by Poker Stars and you can say goodbye to the hacking program. Just a warning, you should know that Poker Stars is constantly changing its procedures and security software.

It’s amazing to note though that one way for players to hack is through the use of robot software. The robots can conceal the identity of the player and can work with hacking software which will enable you to win a lot of money. The hacking software can reveal all your opponents’ cards and even predict what their next move will be. This is illegal and once caught you should prepare for the consequences.

If you want to play safe then you’d best settle for Poker Stars cheat software, but if you are daring enough you can still hire a skilled programmer or geek that can create a hacking software.

It might work for a period of time but eventually this will be disabled by the ever evolving security measures of Poker Stars. What’s in it for you? You might find yourself stunned once your hacking program suddenly stops working and in a disadvantageous position where you can be penalized or sentenced to jail.

Bottom line is Poker Stars players have to understand that developing a technique which can maximize any beneficial deviation and minimize any loss in a game is the best course of action.

This is the best way to win because it’s legal and doesn’t break any ground rules of Poker Stars. Now, you don’t have to worry about any penalty if you are caught hacking. If you’re still determined to hack Poker Stars, yes, you can but just be ready for the consequences.

Google Anyone, Hack, Poker, Stars