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Posts Tagged ‘Google’

Google Adsense

April 6th, 2010


Google AdSense Program Policies

Publishers participating in the AdSense program are required to adhere to the following policies. We ask that you read these policies carefully and refer to this document often. If you fail to comply with these policies, we may disable ad serving to your site and/or disable your AdSense account. While in many cases we prefer to work with publishers to achieve policy compliance, we reserve the right to disable any account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program.

Please note that we may change our policies at any time, and pursuant to our  it is your responsibility to keep up to date with and adhere to the policies posted here.

 Invalid Clicks and Impressions

Clicks on Google ads must result from genuine user interest. Any method that artificially generates clicks or impressions on your Google ads is strictly prohibited. These prohibited methods include but are not limited to repeated manual clicks or impressions, using robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf, and click-exchange programs, or any deceptive software. Please note that clicking on your own ads for any reason is prohibited. Failure to comply with this policy may lead to your account being disabled.

Encouraging clicks

In order to ensure a good experience for users and advertisers, publishers may not request that users click the ads on their sites or rely on deceptive implementation methods to obtain clicks. Publishers participating in the AdSense program:

May not encourage users to click the Google ads by using phrases such as “click the ads,” “support us,” “visit these links,” or other similar language
May not direct user attention to the ads via arrows or other graphical gimmicks
May not place misleading images alongside individual ads
May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites
May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior
May not place misleading labels above Google ad units – for instance, ads may be labeled “Sponsored Links” but not “Favorite Sites”

Site Content

While Google offers broad access to a variety of content in the search index, publishers in the AdSense program may only place Google ads on sites that adhere to our content guidelines, and ads must not be displayed on any page with content primarily in an unsupported language. Sites displaying Google ads may not include:

Violent content, racial intolerance, or advocacy against any individual, group, or organization
Pornography, adult, or mature content
Hacking/cracking content
Illicit drugs and drug paraphernalia
Excessive profanity
Gambling or casino-related content
Content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails
Excessive, repetitive, or irrelevant keywords in the content or code of web pages
Deceptive or manipulative content or construction to improve your site’s search engine ranking, e.g., your site’s PageRank
Sales or promotion of weapons or ammunition (e.g., firearms, fighting knives, stun guns)
Sales or promotion of beer or hard alcohol
Sales or promotion of tobacco or tobacco-related products
Sales or promotion of prescription drugs
Sales or promotion of products that are replicas or imitations of designer goods
Sales or distribution of term papers or student essays
Any other content that is illegal, promotes illegal activity, or infringes on the legal rights of others

Copyrighted Material

Website publishers may not display Google ads on web pages with content protected by copyright law unless they have the necessary legal rights to display that content. Webmaster Guidelines

Site and Ad Behavior

Sites showing Google ads should be easy for users to navigate and should not contain excessive pop-ups. AdSense code may not be altered, nor may standard ad behavior be manipulated in any way that is not explicitly permitted by Google.

Sites showing Google ads may not contain pop-ups or pop-unders that interfere with site navigation, change user preferences, or initiate downloads.
Any AdSense code must be pasted directly into webpages without modification. AdSense participants are not allowed to alter any portion of the code or change the behavior, targeting, or delivery of ads. For instance, clicks on Google ads may not result in a new browser window being launched.
A site or third party cannot display our ads, search box, search results, or referral buttons as a result of the actions of any software application such as a toolbar.
No AdSense code may be integrated into a software application.
Webpages containing AdSense code may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
Referral offerings must be made without any obligation or requirement to end users. Publishers may not solicit email addresses from users in conjunction with AdSense referral units.
Publishers using online advertising to drive traffic to pages showing Google ads must comply with the spirit of Google’s For instance, if you advertise for sites participating in the AdSense program, the advertising should not be deceptive to users.

Ad Placement

AdSense offers a number of ad formats and advertising products. Publishers are encouraged to experiment with a variety of placements, provided the following policies are respected:

Up to three ad units may be displayed on each page.
A maximum of two Google AdSense for search boxes may be placed on a page.
Up to three link units may also be placed on each page.
Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
AdSense for search results pages may show only a single ad link unit in addition to the ads Google serves with the search results. No other ads may be displayed on your search results page.
No Google ad or Google search box may be displayed in a pop-up, pop-under, or in an email.
Elements on a page must not obscure any portion of the ads.
No Google ad may be placed on any non-content-based pages.
No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.

Competitive Ads and Services

In order to prevent user confusion, we do not permit Google ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

This post confirms the
ownership of the site and that the site adheres to AdSense policies and
Terms and Conditions

Google ,

SEO and how to be #1 in Google and MSN!

April 6th, 2010

Current Positions At the time of writing my site ranks
for the term ‘website hacking’ (no quotes needed): MSN: 1st and 2nd Google: 3rd

Introduction The web started out as one big irrelevant
mass of pages, you would have to guess URLs or remember all of
them! Then along came the first search engines, these relied on
manual submissions from webmasters and so developed slowly, then
along came search engine spiders. As soon as these search
engines were “crawling” or “spidering” thousands of pages,
people immediately saw this as an opportunity to help people
boost their search engine rankings. Unfortunately, as I shall
show you throughout the article, not everybody goes about this
business in the right way.

Relevancy The key to a good search engine ranking is
relevancy, is your website relevant to the search terms you are
targeting? Many times clients have wanted to be listed for terms
which have nothing to do with their website. One notable example
was a client who wanted to be #1 ranked for the phrase: “online
clothing” when he was in fact selling deodorants and
antiperspirants. Even if he made his ranking the visitors would
not be interested in his product!

Competition & Keyword Choice The second thing to look out
for is competition, the “keyword modifier” or second keyword can
make all the difference, rather than “games”, try “board games”,
rather than “parties”, try “birthday parties”. Not only will you
get more relevant visitors but you will also find it easier to
get top listings as the competition is not so great.

Link Exchanges Do not go about this the wrong away. As
you can read in a recent article by Mike Banks Valentine
(http://www.seo-news.com/archives/2004/nov/25.html) you can ruin
your chances if you employ bad tactics or do not research your
“friends” thoroughly. I rarely accept people into a link
exchange – they must have a PR or 4 or higher, they must not
employ bad SEO tactics and they must have good original content,
because otherwise my sites could be penalised for the bad work
of others. I also cross-check their name across black-lists to
see if they have already been caught doing something wrong.

Doorway Pages Never ever use doorway pages. I recently
saw a piece of doorway page generation software which was free
and which claimed to be compliant to search engine guidelines.
As the very notion of doorway pages is despised by all search
engines this is impossible. Do not use them as they can only do
harm.

However, as many are sceptical of whether or not this is true, I
ran a recent experiment: I optimized my site for the search
engines using the strategies above and at the same time as
launching this site I launched an identical one on a URL I
cannot publish. I used 1000 doorway pages generated
automatically and pointed them to the main page from the same
domain. With the first domain Google sends me hundreds of
visitors a day, while the second example with the doorway pages
is nowhere in the results, probably banned, for employing “black
hat” SEO techniques.

Conclusion The moral of the day is simple, do not try and
work around the search engines, work with them. Concentrate on
relevancy, keyword choice and link exchanges, as these are the
only ways you can legitimately get a top search engine ranking.
Remember, content is King and relevance is Queen, there is no
point having good content and irrelevant keywords and
vice-versa, only aim for what can be achieved, watch your
competition and be an honest SEO.

Benjamin Wigoder is a website designer, programmer and entrepeneur. He has been using affiliate programs for years and his new site (Affiliates Rated) allows webmasters to see affiliate programs rated and reviewed as well as categorized to make choosing suitable programs easy.

Google

Growing Up Google

April 3rd, 2010

Does anyone remember search engines before Google? Some of us may, but chances are that we’ve long since been Google converts. In fact, 60% of the search traffic in the United States goes through Google. Google arrived on the scene in 1998 with its funny name that plays on the word Googol (a number written as 1 plus 100 zeros). But Google is much more than a search engine. Google in its current state is an overwhelmingly effective internet marketing tool.

Google, the Marketing Machine

Although Yahoo and MSN are still widely-used search engines, all internet marketers know that Google is the only one worth worrying about. That’s because the vast majority of Google’s traffic is searches. This is a key point for marketers. Most people using Google are searching for something, often products or services, so marketers need to make sure that their products and services are showing up in Google searches. Google is the middleman between consumers and business and, as everyone knows, the middleman can end up being very rich and very powerful.

Using its Adsense program, Google now offers Cost Per Action (CPA). This means that internet marketers reap larger returns in exchange for displaying Google’s links. All professional marketers know that promoting affiliate products gets you 10 times the revenue of putting Adsense on your own site. But when marketers use CPA within Adsense, Adsense suddenly makes more sense to online marketers.

Google has also recently acquired DoubleClick. DoubleClick also includes Performics, a huge online affiliate marketing program. As a result Google can take any user from search to checkout.

Ecommerce and internet marketing are growing at an unbelievable rate. If a company were able to control a majority of those transactions, it would have unmatched power. Because so many consumers inherently trust Google and its search results, marketers who have managed to get top listings for their keywords will have money to throw away. In the same way, marketers who know how to most effectively use Adsense and Adwords realize that Google is a prime source of online income.

But Does Google Play Fair?

Google claims that its PageRank system is an online democracy of a sort. Votes in this case come in the form of links to your site. The more websites link to you, the more popular you are and the higher your page will be ranked in Google’s Search Engine Page Results.

Most SEO experts agree that Google has been fair so far. After all, their ranking method allows even the smallest pages to be highly-ranked if they are popular enough. Google even cracked down recently on sites that offer paid-links, which leveled the playing field for those webmasters or marketers without the financial means to pay for traffic.

But everyone agrees that there is some danger in the fact that Google controls every step of the marketing process: search listings, Adwords, and Adsense. Although there is some concern about a monopoly, Google would probably never risk its popularity by doing something so obviously unethical.

How Will Google Grow?

Google just keeps growing, and there’s no reason to doubt that it will eventually control all aspects of online marketing. As the internet continues to evolve, and as online media continues to permeate so many aspects of everyday life, it only makes sense that Google will use every possible outlet for marketing to the increasing numbers of internet users.

Getting Yourself on Google

Internet marketing is an enormous undertaking and can be overwhelming to say the least. While many internet marketers have chosen to navigate the worlds of Google, Adsense, and Adwords by themselves, many others have chosen to utilize the services of SEO experts and internet marketing consultants who have many combined years of experience in the business. As Google continues to exert its power in the online world, a savvy marketer must know how to use it to its greatest potential.

Seomul Evans is a senior SEO Services with “SEO 1 Services” a Dallas firm providing SEO Marketing and free internet marketing articles .

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Why Google Adwords?

April 3rd, 2010

Google Adwords

Use Google Adwords, reach hundreds of thousands potential customers per year for your business.

Use Google Adwords, increase your sales and customer share.

 

Google Adwords is the advertisement program of Google. Your ad takes place on the left hand side of Google results page and sometimes on the top by the name of Sponsored Links.

Take your place on Page One Google:  Your ads will always be shown on the first page of Google after we made your Google Adwords Campaign Optimization.

Get top positions in Sponsored Links: You will get top positions (1. 2. 3.) for most of your keywords in Sponsored Links with our successful Campaign Optimization. Keep in mind that top positions do not bring high ROI (Return of Investment) always. We will keep you on the right position where you earn much.

 

What makes us a different Google Advertising Professional?

 

To make you have the maximum ROI (Return of Investment) with the most feasible minimum cost. For example: X Adwords Qualified Company or Qualified Individual managed your Adwords Campaign with a budget of $1000 and made you earn $2000. Your ROI is 100%. If 911 SEOSEM had managed your Campaign, your ROI would have been easily over 100%. Because the highlighted sentence is our Adwords Strategy that makes us different.

We definitely suggest every company to use Google Adwords with a Qualified Google Adwords Professional. Because Google Adwords is cheap and it has the highest ROI (Return of Invesment) in all advertisement channels. Google Adwords is the advertisement channel of the near future.

Use Google Adwords to increase your market share and profit. Contact with 911

 

Google Optimization

SEO is crucial for having higher ranks in Google organic search results and also for Google Adwords.

911 SEO Expert creates all the important required keywords for your business and places your website in the first 2 page of Google search results for the most of these keywords. Our aim is to place your website on the first page of Google for your most important keywords.

 

911 SEOSEM’s Google Optimization Mission:

For us, a success in SEO means placing your website in the first 2 pages of Google.

1. Step: Take you in top 10 pages (top 100 results)
2. Step: Take you to the 2. 3. 4. pages.  
3. Step: Make you stable on the 2. page and working to place you on the first page.
4. Step: Make you stable on the first page.
Final Step: Try to get you in the FIRST THREE of the first page.

 

Important SEO Notes!

According to study, when your website gets higher ranks in Google search results you get more traffic than Google Adwords Search Network.

According to study, people who reach your website from Google organic search results spend more time than the people coming from Google Sponsored Links.

SEO increases your Quality Score in Google Adwords. With a high quality score, you can get higher ranks in Sponsored Links with lower costs.

 

http://www.911seosem.com

 

Your saviour in Search Engine Optimization and Search Engine Marketing

 

We proud of serving our customers in a way of true and realistic manner in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

 

 

Why 911?

Knowing the Optimization very well. (Industrial Engineering)
Having the experience and knowledge about the Digital World, Internet, and Applications. (Computer Engineering)
Content is gold for SEO and SEM. Creating and writing effective contents. (A creative strong writer)

 

911 SEOSEM’s Mission:

Providing a true, realistic, and different service to our valuable customers in SEO and SEM fields.

 

911 SEOSEM’s Vision:

Being your most trustworthy savior in SEO and SEM fields.

 

 

SEO & SEM & Google Advertising Specialist.

Google ,

Maximize Your Return on Investment With Google Adwords

April 3rd, 2010

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.

With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. Most of you know how it works: If someone does a Google search on digital cameras, for example, she sees ads for digital cameras. If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Here’s how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.

What Is Google AdWords?

Open up a Web browser and go to the Google Web site. Type in the search term coffee and click search.

Essentially, two types of search results come up: on the left and below are the organic search results that no one has sponsored. On the right side of your browser window and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements—they are always identified as such by the heading Sponsored Links.

As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They pay only if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely Web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest cost per click (CPC) and the highest quality clicks (sales and leads) for your budget.

Finding Your Niche

Sometimes with popular keywords (like coffee), there are many companies competing. On the other hand, popular keywords get millions of searches, so there might be enough clicks to go around.

The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords, so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.

Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low-quality clicks (not many conversions to leads or sales). If a keyword does not produce high-quality clicks after a reasonable trial period (a couple of weeks), then remove it; it may even be obvious sooner that a keyword is costing money but not producing results.

Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are searching for shade-grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.

Do some brainstorming and write down an initial list of keywords that match your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.

Getting Started

The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your Web site? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both? Once you have determined a goal, you need a Web site that helps you achieve that goal.

Your site should be eye-catching and well-organized and should include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing.

The landing page can be your homepage if your site tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing site). Otherwise, the landing page should be within your larger site and should focus on the specific product or service you are advertising.

If you are selling directly from your Web site, it should include a secure e-commerce system. Any good, technically competent Web design firm can set this up for you.

If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead-capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email, but ideally it should also create a lead for you in a customer relationship management (CRM) system such as SalesForce or SugarCRM.

Whether you are selling directly from your site or capturing leads, your site should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company sites make it hard to figure out how to contact them for more information.

It is important to have a number of people—both inside and outside of your company—test your Web site for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.

Signing up for Google AdWords

Once you have a goal, Web site, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process.

If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks.

Campaigns and Ad Groups

The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).

The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.

In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results.

Targeting

Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in just the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.

For even more precise targeting, you can even target your campaign to a certain number of miles from your business or even an area bounded by coordinates.

Writing Your Advertisements

You have just a 25-character title to get surfers’ attention, and a 70-character ad to get people interested enough to want to click on your ad. It is not a lot of text, so make it pithy.

Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your Web site), and then enter the Destination URL (your landing page). The Destination URL might be your main page or a page within your main site dedicated just to selling the product at hand.

Here’s a fictional ad example:

Headline: Shade Grown Coffee Beans

Description line 1: Shade grown coffee. Tastes

Description line 2: better & saves valuable rainforest.

Display URL: www.goodshadegrowncoffee.com

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1

Another example:

Headline: Shade Grown Coffee Beans

Description line 1: Coffee that tastes better and

Description line 2: protects valuable rainforest.

Display URL: www.goodshadegrowncoffee.com/

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2

Conversion Tracking

To track the conversion rate of your campaigns—i.e., how many sales or leads you get for your investment—requires a little preparation. You will need to have your webmaster embed snippets of code to the appropriate pages on your Web site. Google explains how to set up and implement your conversion tracking code here, including example code.

Google Analytics

In the fictional advertisement examples I gave, you may have noticed codes in the destination URLs: “coff1″ and “coff2″. These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.

Google Analytics, which Google has integrated with AdWords, is a very powerful service for tracking the success of both your organic and paid search results for your site. It will help you better understand your site visitors’ experience in detail. In addition, you can learn what keywords bring in the best prospects, and which of your campaigns are delivering the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well.

Google Analytics is too big a topic to cover much here, but I will devote a future article entirely to this powerful marketing tracking service.

Choosing Your Keywords

As I mentioned earlier, it is important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you. You will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.

In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common misspellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:

* coffee
* coffe
* shade grown coffee
* shade grown coffe
* shade grown
* shade coffee
* coffee shade grown
* shade grown coffee migratory birds
* benefits of shade grown coffee
* gourmet coffee
* gourmet coffee beans
* gourmet coffees
* coffee beans
* gourmet coffee beans
* organic coffee
* organic coffee beans
* certified organic coffee
* coffee beans organic
* mail order organic coffee
* bulk coffee

To get more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you and some of which will not be relevant. Keep the relevant keywords and toss the rest.

Now, you have a good starting list. Later, you will want to add new keywords and remove non-performing keywords. A good keyword is one that yields conversions: customers or good leads.

Google Search vs. Google Content Network

Google AdWords can place your add in essentially two places: Google search and the content network. Google search are results from searches that prospective customers do directly using www.google.com. The content network consists of Google partner sites and sites that run advertisements through Google’s AdSense program.

In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying, but I recommend putting it into a separate campaign so you can measure its results against your Google search campaign.

The content network is opt-out, and it is not possible to opt out during the setup process. However, to opt out of the content network for a specific campaign, you can go back to campaign settings and uncheck the checkbox for content network.

Then setup a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you will find Google search is more productive than the content network, but of course your results may be different from mine.

If you want to keep it simple until you are more comfortable with AdWords, I recommend starting with just the search network. Then come back in a few weeks and set up a separate campaign to try the content network, then compare the results with what you are getting with the search network.

Your Daily Budget

Your daily budget for your campaign is the ceiling on your daily spending. You can set this number at whatever you want. It is a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you will likely want to increase your budget.

Start with a daily budget of about $10-$15 per day and gradually increase that amount as you fine-tune your approach.

Your Bid

In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a cost per click (CPC). This requires some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the most quality clicks you can for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low you will not get enough clicks and hence enough sales.

You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements are not getting many clicks, then raise your bid. Continue this process until you find the optimal bid.

Leads and Sales

What if visitors are clicking on your ad but are not buying or contacting you? That likely means your ad is working but your site or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you are offering to what your competitors are offering.

The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one thing and see what happens over the next day or two. That way, you can determine which changes work. Do not be afraid to try possible solutions, knowing that some changes will fail and some will work well.

Recently, one of our landing pages was not getting enough conversions, so I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.

Harvesting From the Money Tree

The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and providing the best possible service for your clients.

Go back from time to time and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that is not producing high quality clicks for you. Make some improvements to your Web site to see whether you can increase your conversion rate.

Practice Kaizen—a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.

So pour yourself a cup of good coffee, and get started using Google AdWords today!

Neil Anuskiewicz is the Business Development Director of EZ Publishing, the creator of the StreamSend Email Marketing service.

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Will Google Product Search Kill Internet Affiliate Marketing?

April 3rd, 2010

Not really, but it could make the job of an online affiliate marketer a total nightmare in the coming months… selling affiliate products on the web has just gotten much, much tougher.

Why?

Mainly because Google has taken Froogle, which it created in 2002 and re-named/re-branded it into Google Product Search. Now when anyone searches for a product on the web – Google Product Search will list the products and the stores selling them on the web.

Now it should be noted, Google doesn’t charge any fees for these listings and accepts no payment for products that show up first; nor does Google make any commissions on sales. Google makes its revenue by selling advertising via Adwords on the Product Search results pages. Any company can submit products thru Google Base to be included in Google Product Search.

What’s the problem?

Actually, there is no problem for the consumer who wants to find the cheapest price for a product. Google offers this great service which will help you find your product. It just cuts out the affiliate marketer who makes a living by promoting products on the web and receiving a small commission in return for their work.

But there are some very fundamental issues here that also cuts at the very heart of the Internet as we know it. Is Google changing the rules of how it does business by more aggressively targeting not only specific product keywords but much more broader keyword phrases in their organic search results with programs like Google Product Search? And they’re listing their links first in the organic search results or what everyone has come to believe are organic results. This argument is not new, Google has been taking those top spots for years albeit directing buyers to other companies with the best prices and offers.

However, is Google now not just targeting a product name or product – but targeting and listing in the #1 spot all the broader keyword phrases which have until recently been dominated by the ordinary website owner? And even in your own iGoogle personal search, you can NOT place your choice ABOVE this Google Product Link.

The real tricky question here: isn’t Google going from a search engine to a website creator and operator in this process? Is Google now not only providing the results; but is it now creating web pages to match those results? There’s nothing wrong with that, Google can do what it wants, but for the small affiliate marketer it means competition. Big competition. In other words, every website on the net now has Google as a potential competitor in organic search.

Of course, how far Google goes with this broader keyword targeting has yet to be seen. Only time will tell if Google does indeed have affiliate links and affiliate sites in its cross-hairs. Many affiliate marketers on the web will be waiting nervously for the answer to that question.

Again, most people would agree with what Google is doing, since most affiliate marketers only hype the products they’re selling and getting those affiliate based sites out of their search results and off the web may not be a bad move on Google’s part and for the web as a whole.

However, are consumers now getting the real information on products they’re buying? One of the great things about the Internet is that it has always offered various types of information and viewpoints on any subject matter – including the products that we buy on the web. By placing itself first in organic search results, Google is saying its information and listed products are the ones you should be getting.

Many affiliate marketers have spent years researching and studying a particular product niche and they offer valuable in-depth information on their sites about a particular product or service. They also offer comprehensive general knowledge about products, services and subjects that many searchers genuinely want to find when they search the web for information. It doesn’t always mean going directly to the merchant to buy a product, many shoppers want information first, then make their decision.

While others will argue what’s the big deal, isn’t Google also giving other search results besides the top spot? Yes, but as any marketer who has had a # 1 ranking in Google or any search engine for that matter, will know the top spot gets the majority of the traffic. So Google, by reserving the top spot for itself, will now receive the majority of the traffic, which it can exploit with its advertising.

Google is smart. Google has smart people. And smart people know the longer you have a web surfer on your site and not on someone else’s site, the more money you will make on advertising. By taking the top spot in organic search for every profitable keyword that’s searched, and keeping those searchers on web pages derived from those results, Google can create more business for itself. The poor affiliate marketer and every other website owner will just have to settle for second place.

The author is a full-time affiliate marketer who has numerous websites. For the latest web marketing tools try: web marketing tools Everyone is profiting from Google, find out how you can too. Click here:Google Cash File Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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How Can You be Benefited From Google?

April 3rd, 2010


Google is the number one search engine in the Internet History. Worldwide people are collecting important information from Google. So you can say Google is the world library. Sea of knowledge, Sea of information and best friend for all in the world. Teacher student, Engineer, Doctor, Scientist, Journalist, literalist, Businessman, Industrialist and all other professional can find excellent information from Google Search engine.

Though there are many search engines in the Internet such as YAHOO, MSN, AOL, ASK.COM, ALTAVISTA, ALL THE WEB, ALEXA and others but GOOGLE has occupied number one position in the Internet because of its activity. Without searching activity Google has created a lot of products and resources for computer literate people. Most of them are free and open for all. Anybody can enjoy all of those products from Google.

One of the most important contributions from Google is free email service. Worldwide people can open email account on Google that is called gmail account. This is the passport of entrance to enjoy Google resources. If you have an email account from gamil you can travel many sectors of Google such as Google docs, Google base, Google Talk Adsense, Adword, Orkut, Picassa, You tube, iGoogle, blogspot, blogger.com, API, Google Group and many other fields.

Like other professional Unemployed literate people, retired service holder, Literate house wife can be benefited from Google very much. That is Blogger.com. This is the only service which is free and open for all to earn money from Google. If you wish and if you have time, then you can try to practice this blog from Google free of cost. Worldwide people are earning good money from Google by using this product.

To express yourself blog is the most effective and helpful product from Google. For this reason you do not have to be a computer programmer or html specialist. Simple computer knowledge and Basic English knowledge is enough to do that. If you think you have a lot of hidden feelings, experiences and pains in your mind what you could not express in your local news paper or editorial column, then this is the right and appropriate place for you. See, learn and act to express yourself right now. But Google also follow some guidelines and privacy policy for using it’s products. So before do connect yourself with a certain sector read their guidelines and privacy policy too.

Finally we are grateful to Google. We hope Google will remain in its position forever. Simultaneously we will expect more and more products from Google which can be helpful for world population. In developing country people specially unemployed educated generation are facing Internet connection problem in this regard if Google can take any plan to extend worldwide easy Internet connection, then Google will gather more appreciation from the World and can be a top favorite to all literate people. World will love Google more preciously and importantly. Google will remain in people’s heart for a long time.To know more about Google and blog from google you may visit http://blogstomakemoney.blogspot.com

Abdul Halim

Nationality-Bangladesh

Present location: Malaysia

Profession-Cell phone business

Contact email: pkfmhalim@gmail.com

profile: http://www.blogger.com/profile/11920550068551625570

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How to Get Started With Google Adsense?

April 3rd, 2010

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.

Given below are the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, for more details visit to www.instant-adsense-dollars.com relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form. Once the application is approved, for more details visit to www.adsense-income-exposed.com you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.

Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home! Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbie’s with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.

Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. In your Website.

The Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.

According to Google and our own experience:

Ads placed above the fold tend to perform better than those below the fold.

Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Ads placed at the top of the page and at the left generally perform better than others.

Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.

Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

www.thegoogleincome.com
www.googleadsense-empire.com

author

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Everyone Knows That Google is a Multi-billion Dollar Company

April 3rd, 2010

Everyone knows that Google is a multi-billion dollar company. The reason that Google is paying big money to the public is because Google is more than a search engine, there an advertising company. Google have created an advertising program called “Google AdSense”. Google AdSense is a program where contextual ads are placed on websites and every time someone clicks on the link to the ad, the advertiser gets paid. Getting paid from clicks can range from 10 cents to 5 dollars a click, sometimes even more. Five to six figure monthly incomes are constantly being reported through “Google AdSense”.
The sole purpose of Google AdSense is for the advertiser to get paid. Google gets paid too but they share their profits with the advertiser. like as www.adsense-income-exposed.com. So in theory, everyone makes money. Since it’s a numbers game, the more impressions (impressions are the amount of times your ad is shown) you have, the better. So in other words, “quantity” is the focus to make a lot of money with Google AdSense.
How to Make a Lot of Money with Google AdSense without doing anything
A lot of people wonder how they can make a lot of money with AdSense without doing “literally” anything. Well, there is a system in place for this. The system is setup to where the company technicians will build websites for you (around the topic you choose) with a massive amount of web pages (over 300+ pages) and links that are centered on Google ads. Every time someone clicks on anyone of the ads, you get paid. The money that is made is totally on an around the clock autopilot. The best part about the Google system is they setup the whole thing for you.
Why Is Google Doing This for Everyday, Ordinary People?
Well, Google is basically saying to the advertiser that if you place our ads on your website(s), we will pay you a percentage of the profits. This way we (Google) make money, you make money, and therefore everybody is making money. So it’s a “win-win” for all parties.
This is an amazing money making system that I would recommend to anyone looking to generate a profitable passive income on the internet.
Most loggers and website owners are hunting for Google AdSense programs so as to increase their revenue. for more details www.adsense-dollar-factory.com.This has been dubbed the most attractive and resourceful way to earn some regular income over a long time. In fact, I have a Google AdSense account that earns me some sensible dollars every month. I find this profitable and quite rewarding since I not only earn some cash, but my bog keeps growing.
Google AdSense is a program created by Google whereby web owners and loggers can advertise relevant adverts owned by Google on their sites and bogs. If the content displayed on your website is relevant and is what Google deems good for its vast clientele across the world, then it will certainly advertise on your website. If this happens, then once a client makes a relevant click on the Google advert placed on your website you will earn from some money.
Google AdSense is deemed the easiest way to earn revenue online. Google AdSense is a Google adverts program which you can sign up for if you have a good bog or website. Google displays its ads on your bog and you earn revenue from relevant clicks on these ads. Google pays you for each relevant click on the adverts it has placed on your bog. You should note that you adhere to the terms and conditions of this program. In fact Google will pay you once the figure reaches about $100. This AdSense program so far is the most sought after program across the world so far.

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Google Street View Continues to Raise Privacy Concerns

April 3rd, 2010

Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.

Aaron and Christine Boring vs. Google

The lawsuit came from a Pittsburgh couple in April 2008. The couple lives on a private road. However, Google’s Street View team travelled down the road and continued taking images all the way up to the couple’s home. The images were then posted to Google Maps and included close-ups of the couple’s home, swimming pool, and outbuildings.

Google’s response? “Complete privacy does not exist in this world except in a desert, and anyone who is not a hermit must expect and endure the ordinary incidents of the community life of which he (or she) is a part (1).”

While Google’s assertion that its Street View imaging team is an “ordinary incident of community life” is far-fetched, Google does make some good points in its response. Namely, that the plaintiffs could have simply requested that Google remove the offending images from Street View via a form available on Google Maps. Instead, the couple filed suit and in doing so have made the matter public record and ensured that the images will be viewed by even more people.

Since the lawsuit, Google has removed the images in question, but the suit remains open.

The Borings’ Neighbors

On Goldenbrook Lane, a nearby street, some of the Borings’ neighbors also had an incident with the Street View team. In this incident, the Street View team drove up Goldenbrook Lane and into the driveway of the McKee residence. They continued to drive, snapping Street View images the whole way, up to the garages of the McKees (2). While it appears that the McKees didn’t resort to a lawsuit, Google has removed the images of the home that were taken from private property from Street View.

Street View in California

In California, the antics of the Street View drivers continued. Drivers reportedly went on over 100 private roads in Sonoma County according to an analysis done by PressDemocrat.com. In another instance, Street View drivers went past two no trespassing signs as they photographed the 1,200 foot private road leading up to Betty Webb’s house in Humboldt County. In another incident reported by PressDemocrat.com, Street View drivers ignored a no trespassing sign, passed through a gate, and drove through someone’s yard on a dirt road near Freestone.

Street View and U.S. Military Bases

In March 2008, the Pentagon requested that Google remove some images of military bases taken from public streets due to the potential threat those images posed to national security. “It actually shows where all the guards are. It shows how the barriers go up and down. It shows how to get in and out of buildings,” said General Gene Renuart, commander of U.S. Northern Command (3). According to Google spokesman Larry Yu, Google has honored the Pentagon’s requests (4). However, the Pentagon was still reviewing the many images of military facilities that were included in Street View (5).

Street View Goes Global

After the complaints in the U.S., other countries warned Google that Street View would have to be modified to comply with their stricter privacy laws. To this end, Google has improved facial recognition technology so that it can find faces in images and blur them so that they are unrecognizable. This technology has also been applied to license plates. The blurring feature has since been applied to U.S. Street View imagery in addition to images in other countries where Street View is now available.

Accountability

While Google has removed some of the aforementioned locations from Street View, the burden to monitor Google’s actions, be it Street View or other Google services, continues to fall on people like you and me. With regard to Street View, Google argues that “many people–visitors pulling in the driveway, neighbors turning around at the end of the road, deliverymen delivering packages–can all plainly see the exterior of the (Borings) home (6).” While these examples are likely accurate for the Borings and the population in general, they involve people that we know or strangers that we requested to come to our homes. Private residents didn’t request that Google visit these neighborhoods nor would residents reasonably expect that someone would be driving down their streets taking photographs of everything. In fact, I suspect that if you or I were to do the same thing, someone would call the police and we’d have some difficult questions to answer down at the station.

Potential Consequences

So, what could the consequences of Street View be? Well, while the feature has been used to aid police in a kidnapping investigation (7), I think the feature could be far more useful to criminals. For example, a criminal could use Street View to case a neighborhood–checking Street View for cars that are parked in garages or driveways so they could know when someone isn’t at home, scan the yards and windows for any signs indicating that homes have security systems, check the proximity of neighboring houses using Street View and Google’s satellite imagery, look for signs of pets that could pose problems for a thief, see if the homes have newspapers delivered (which might help the thief determine if the residents were on vacation) and, assuming the criminal found a good candidate, select a few potential access points (like open windows) for breaking into the home. If the Street View car happened to pass through your neighborhood on garbage day, the camera might even capture the box of that new HDTV you got. Scary, huh?

Protecting Your Privacy

So how can you protect yourself? First, check your address using Street View. To report a concern with Street View imagery, enter the address you desire and click “Search Maps.” Then, click “Street View” in the thought bubble that appears on the map. Once the “Street View” image appears, click “Report a Concern” in the bottom left corner of the Street View image and enter the details of your complaint.

Second, be mindful of how your information is used and act when you feel your privacy is being threatened. Google’s Street View can be a helpful tool, but it is meant to help Google sell ads and make money, not protect your privacy. You can write your local, state and federal representatives and even the local paper to voice your opinion.

Oh, and if you believe as Google does that “complete privacy does not exist,” then you should check out the house where Google CEO Eric Schmidt reportedly lives using satellite imagery from Google Maps. It looks like he has had some construction done in the past few years. A simple Google search of the address (366 Walsh Road, Atherton, CA) will tell you that Schmidt merged two adjacent lots in 2001 (8) to create the new lot and then added a new fence, retaining wall, and drainage in 2004 (9). Eric, that creepiness that you’re feeling is probably approaching the level of the people who had Street View vehicles in their driveways. So, while it is Google’s mission to “organize the world’s information and make it accessible and useful,” the company should thoroughly consider how that information can adversely impact the same people it is meant to help.

Sources

1. Preliminary Statement.” Boring vs. Google, Allegheny County, PA
2. TheSmokingGun.com “Google is in Your Driveway!”
3. Reuters. “Google pulls some map images at Pentagon’s request.” Mar. 6, 2008.
4. Ibid
5. Ibid
6. Preliminary Statement.” Boring vs. Google, Allegheny County, PA
7. Telegraph.co.uk. “US police use Google Street View to find missing child.” Jan. 9, 2009
8. Town of Atherton City Council Minutes, May 16, 2001.
9. Palo Alto Online, September 24, 2001.

(C) Medium Blue 2009

Brian Cooper is the director of online public relations at Medium Blue. He has a bachelor’s degree in marketing and a MBA in management from Georgia State University where he graduated summa cum laude. His articles have been published on numerous websites, including The American Chronicle, IM Newswatch, IT Business Net, Search Engine Guide, SEO News, Site Pro News, and TechLINKS. Medium Blue Search Engine Marketing was named the number one organic search engine optimization company in the world by PromotionWorld in 2006 and 2007.

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