The Little Geeni

There is no question that you can make some good money with Google Adsense, but you’re setting yourself up for disaster if you make any of these Top Ten mistakes!

1. Do not use fake information when opening your Google Adsense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, for more detail visit to www.youradsenseprofits.com trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google Adsense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial model that Google operates under. You’re not dealing with some Mom-and-Pop company here, for more detail visit to www.googleatmcash.com and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep Adsense ads off of your registration, confirmation, and all “thank you” pages.

Don’t ask me why you can’t put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display Adsense ads and a competitor’s ads (like Overture’s) on the same page at the same time.

5. Don’t “beg for clicks” or provide any incentive for clicking on your Google Adsense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they don’t even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads from their own site. The Google Gods can track this activity and it won’t be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.
8. Avoid keyword spamming and other divisive tricks

you may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I’ll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

• “Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

• Multiple sites, domains, pages, etc. which have substantially duplicate content.

• And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than Pay Pal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google Adsense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

Google Adsense, Google, Great, things

I have put together a list of some basic, more advanced and fun google hacks to help improve and refine your search

An asterisk (*) is used represents any wordGoogle advanced operators help refine searches.

The plus sign (+) is used to force a search of a very common word for example “the” . Use the minus sign (-) to exclude any term from your search. Dont put a space after these signs.

Searching  for a particular phrase, put double quotes(” “) each side of the phrase.

A full stop (.) is used to represent any single character.

More advanced operations need to use a syntax :

operator:search_term

Again don’t put a space between the operator, the colon, and the search term.

The site: operator is instructing Google to restrict a search to a specific web site or domain. Type the website URL after the colon.

The intitle: Google  searches for a term within the title of a document.

The filetype: operator instructs Google to search only within the text of a particular type of file. The file type to search must be supplied after the colon. Don’t put a full stop (.) before the file extension.

The inurl: operator instructs Google to search only within the URL (web address) of a document. Place your search term directly after the colon

The link:  Google  searches within hyperlinks for your particular search term.

The cache: operator displays the version of a web page as it appeared when Google crawled the site. Type the website URL after the colon.

And now for some fun ones

Type xx-klingon in google and click I’m feeling lucky (http://www.google.com/intl/xx-klingon/) believe it or not this is google in klingon!

Type Google Easter egg in the search box and click I’m feeling lucky (http://www.google.com/Easter/feature_easter.html) Help the google easter bunny catch the easter eggs.

Type Gothengine in the search box and click I’m feeling lucky ( http://www.gothengine.com/ ) Google gothic search for goths and emos.

Others include elgoog, google santa and google loco.

Google Google, Guide, Hacks

Things you should not do with your Google adsense.

There is no question that you can make some good money with Google AdSense, but you are setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that is a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial model under which Google operates You are not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off your registration, confirmation, and all “thank you” pages.

Do not ask me why you cannot put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.

4. Do not display AdSense ads and a competitor’s ads (like Overture’s) on the same page at the same time.

That just makes plain good sense. Google does not demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.

5. Don’t “beg for clicks” or provide any incentive for clicking on your Google AdSense ads.

This is a biggie and you see this rule violated all the time. Any of the “get paid to do stuff” sites that put Google ads in the member’s control panels are walking the plank and they do not even realize it. Even those sites with the polite little messages asking you to “help keep my site running by clicking on our sponsor’s ads” are asking to be cut off if those happen to be Google ads.

6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!

Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads from their own site. The Google Gods can track this activity and it will not be long until you find yourself getting a goodbye note from their fraud team.

7. No misleading labeling

Google is very specific about what text can be placed around their ads. Their Terms of Service state: “Publishers may not label the ads with text other than ‘sponsored links’ or ‘advertisements.’ This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads.”

This is to keep visitors from becoming confused and barking up Google’s tree, when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.

8. Avoid keyword spamming and other divisive tricks

You may be tempted to buy one of those “generates thousands of key-word rich pages in seconds” programs that are so popular these days but I will tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:

o”Sneaky” page redirects that send a visitor off to a different site then they were expecting to visit.

o Multiple sites, domains, pages, etc., which have duplicate content.

o Hidden text or links of any type.

o Excessive outbound links on any page. Google recommends no more than 100. I would keep it way below that.

o And here is a nugget of wisdom straight from Google’s mouth: “Do not participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web as your website may be affected adversely by those links.

9. Don’t advertise anything on Google’s prohibited items list.

It’s a lot shorter lists than PayPal’s or eBay’s, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.

10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers!

Google Adsense, Google, Should, things

Google is tough to trick. What if you wanted to trick it? Well, even if you could trick it, this would probably be unwise, because your site could end up in the “Trash Pile” list. This largely frees webmasters from spending time on tricks and page hacks designed to get higher rankings.

There are several reasons your pages may not show up, including the way they are generated, their availability, and content.

According to information at Google’s site, they limit the number of dynamically generated pages that they index at any site. Site crawlers can generate a tremendous amount of site traffic in a short amount of time. Google limits the number of dynamic pages it requests to avoid monopolizing a server’s resources.

Frames can also cause problems. This is because it’s difficult for an automated system to know what should be indexed: the frame, the individual panes, the entire page or the alternate content. If your site uses frames, it’s very important that your frames include “noframes” content. This is alternate content for browsers that can’t handle frames. It is also used by search engines.

If your site doesn’t provide an internal path to all of your pages, search robots may not find them. These pages may also not be indexed if they are only linked to by pages that are not in the index for other reasons, such as being dynamically generated. This problem can be avoided by including an index page that provides direct links to pages that have convoluted navigation paths.

Pages may also be left out if they are not available when search crawlers visit. Many sites do periodic maintenance at off hours, or cycle servers during the night. If your site is not fully redundant, it may be unavailable at these times, which can result in your site being left out of the index. This will normally be corrected the next time the crawler visits your site, but should be avoided because it makes it difficult for users to find your site.

In rare cases, page content can cause your pages to be left out. If Google identifies elements on your pages that it thinks are inappropriate for general audiences, the pages will get filtered out. The content will be indexed, but may not show up in search results, depending on the searcher’s SafeSearch settings.

Pages are also filtered out if they do not meet Google’s “quality standards”. Google doesn’t detail what its quality standards are, but things like page cloaking, invisible text, or other techniques designed to fool search engines can cause pages to be excluded. Pages are also occasionally excluded for copyright reasons, or because the page content is inflammatory. Fortunately, it’s rare for any of these problems to affect typical sites.

Google Can't, Google, Trick

Google has started with tagging the sites that are reported of linking themselves to badwares or hosting a badwares in the site. Oh ok, badwares, they define it as malicious software that tracks your moves online and feeds that information back to shady marketing groups so that they can ambush you with targeted ads. The trickiest part of the badware is that you may not know that you downloaded it. Some badware manufacturers bundle it with other programs without disclosing that it’s part of the package. Others put their programs on your PC when you visit certain websites or play online games.

Google has introduced this to make the Google visitor feel comfortable and safer while surfing in Google. Whenever badware site is indexed in the search, you will notice a warning stating that “This site may harm your computer” some thing similar as shown in the search result below:

http://img411.imageshack.us/img411/710/harmsitepx5.jpg

As well as it wouldn’t take you to the site directly from Google, instead, it would take you to a warning page which looks similar to this:

http://img261.imageshack.us/img261/307/warmingvn7.jpg

The efforts from Google are genuine and would help our computers from getting affected with badwares that can harm our computers. But, as my Sir (Mr. Pankaj Trivedi) used to say that never a system can be perfect, especially when it is introduced, that is obvious to have some bugs and loop holes in the starting stage. There are cases when Google false positive for some sites. Just imagine if that is your site, it would drop down your visitor traffic and I know there are major sites that have 90% traffic coming from Google. If I am a visitor, I would definitely not try to visit your site if I see a warning “This site may harm your computer”; there are several other results before me, I would try one of them and avoid visiting your site. That would loose your traffic and image in internet world in no time. I had one of my clients facing the same, so make sure you take below steps if you find such warning in the search results of your site.

1. There is no direct way to remove the warning at the earliest.

2. File a request of review at http://www.stopbadware.org/home/review.

3. Make sure your site is not infected with any badware.

4. Check all the new scripts installed.

5. Check with your host for any hacking attempts.

I think this much should let your site removed from the listing.

If you are interested in increasing the page rank of your site within a month then click here. If you are looking for phpbb forum/php hosting, ASP hosting, good hosting customer services then visit Best PHP WebHosting / ASP WebHosting.

Sindhav Nici K.

Web Hosting – Link Exchange – Website Hosting

Google Google, Harmful, Site, Tags

Over 80 percent of Internet users use Google to find products and services on the world wide web. It stands to reason that if you want to generate more qualified sales leads you need to rank on the first or second page within the search engines results pages on Google.

As Google gets more and more sophisticated with each algorithm update, search engine optimisation methods have to change to keep getting good results.

Here is a list of ten important tactics that you can use to improve your Google rankings.

Sign up for Google Adwords Although Google will deny it, anecdotal evidence suggests that Goggle favors Adwords customers over non-Adwords customers. This is true for new web sites that often take months to get spidered and indexed by Google. I have seen brand new sites get spidered, indexed and listed in the search engine results pages in as little as a week.

It doesn’t have to cost a lot either. You can set up a low budget campaign of 50 cents to one dollar a day and still get favorable treatment.

Use the right keyword phrase The most important factor in getting quality web traffic is to

optimize your web pages for the correct keyword phrase. Getting the most sales is often a balance between search volume for key words and level of competition. Use the Overture keyword tool and Google Adwords tool to research and identify your best keyword phrases. Look for keyword phrases that have high search volume, but low competition. It also pays to see what key words your successful competitors are optimising for.

Put your key word phrase in your title tag Forget about putting your company name in the title tag (unless it is a valuable part of the key words), it’s a waste of words and will not help you rank in the search engines. The first three of four words in your title tag should be the key word phrase you are trying to optimize for. Try to limit your total character count to 60 characters.

Write an attractive page description tag Title tags are for search engines, description tags are for people. Spend time researching and writing a description tag that compels the reader to click on your listing. Come up with a great offer, use action words. Use shock and awe. Use anything that will get them to click.

Use H1 tags An often neglected search engine optimisation technique is to put your keyword phrase in H1 tags on your page. This tells Google that the following text is about your keyword phrase. Google weights H1 tags nearly as highly as title tags. This tip alone can drastically improve your Google. Similarly, the use of bold and strong html tags can emphasize a key word phrase within the paragraph text where it may not be appropriate to use H1 or H2 tags.

Get the right keyword ratio Aim for a keyword density of around 3-5% of the page contents. Try to work your key word phrase into the page so that it reads naturally. This may take some research and analysis of successful web sites. Remember to use headings and sub-headings that include your key words.

Use alt tags and description tags on images Key words used image file names, alt tags and description tags add to the key word density of any web page. They doesn’t make a huge difference, but every little bit helps. In some product classes a Google image search may lead web surfers to your web site.

Get quality one-way incoming links through article marketing and directory submissions As far as Google is concerned; link exchanges are just about dead. They can help to get your web site spidered and indexed more quickly, but these days they add very little in terms of Google search engine rankings unless the link is on a trusted site and that site has excellent page rank. Wikipedia and DMOZ are examples of such trusted sites.

A more effective approach is to write interesting and informative articles and submit them to article directories. Make sure that you use the author bio/resource box to maximum advantage by using your key word phrase in the link anchor text, AND, by pointing the anchor text to the correct page. Your home page may not be the best choice of pages for your selected key phrase. This will also ensure that more pages than just your home page gets indexed.

Use Social book marking If you have something newsworthy, humorous, quirky, unique or shocking to say, submit a link to your web page to sites like digg.com or redit.com. These up and coming web 2.0 power houses can create a buzz overnight driving thousands of interested visitors to your web site.

Note, just because you build it doesn’t mean they will come. If it’s boring link it will quickly get buried by newer and more interesting stories. But what the hell, it’s free to submit links to these sites and you never know your luck.

Record a podcast Google loves podcasts … it just loves them. Get yourself a decent microphone and some podcasting software like Audacity and go for it. Once you have an interesting and tightly edited podcast, put it on your web site and submit it to all the major podcasting directories like iTunes and Podomatic.

Google Better, Google, help, Rank, Site, Tips

The term “Google” has become a household name for anyone who doesn’t live under a rock, while the phrase “Google AdWords” has evolved to the point wherein every businessman is familiar with it. If you have yet to become exposed to AdWords, then you should read up on it now, for it could change the entire life of your growing business. It is thanks to Google AdWords that many famous companies today got their well-deserved exposure through the Internet. Aside from being Google’s main source of revenue, having amassed more than fifteen billion back in 2007, AdWords has helped many businesses flourish and accumulate their own wealth, because of its main product: pay-per-click advertising.

Google AdWords’ text advertising, although simple, is brilliant that way. You pay a small fee in order to have your ad pop up, which consists of one title line and two lines for content. Although thinking up of a short, quick slogan is challenging, the end result is worth it: you get to make creative, eyecatching lines that will encourage customers to visit your company’s website. You need not visit the company’s office all the way in New York City, for all transactions are, like Google itself, available online. After specifying the keywords you want to trigger your ads with, you are given the choice to input a maximum amount that you are willing to pay everytime someone clicks. How convenient is that? And when someone searches for your keywords, your ad has a good chance of showing up under the “sponsored links” bar on the right side of the page.

Many successful businesses have resulted from Google AdWords’ short but efficient system. Some companies have admitted to having their sales increase by up to fifty percent, after a short while of having bought Google adspace. Most businesses’ site traffic are bound to rise by a lot from the exposure. That is why Google AdWords is a good method, especially if you want your company to become a household name. It’ll take long before that happens, but the service helps a lot. You should not turn down an opportunity to give your business its well-deserved publicity!

One must take caution in giving such a business the publicity it deserves through the use of AdWords however. Since the launching of Google AdWords, Google has been subjected to quite a number of lawsuits along the lines of trademark law, click fraud and patent infringement. Because of these lawsuits and several other reasons, Google has become stricter and more cautious in what Ads were allowed to be advertised. An example would be how they would require the users to display a certificate in order for them to be granted permission to advertise such a product.

AdWords was initially launched in 2000, with a slightly different system: advertisers would pay a monthly amount for Google to set up and manage their campaign. This proved to be too expensive for local or small businesses, so eventually, the AdWords self-service system was introduced which allowed for more customization of ads. Since then, Google AdWords has become hugely successful with businesses and companies worldwide.

Google About, AdWords, Google

It’s a fact: Google has been the most visited web site in the past couple of years, and its popularity is not going to wane anytime soon. For as long as the Internet exists, so will Google, because it is the number one search-oriented web site that offers more than just information. Aside from having an e-mail service, Google AdWords is a division of the well-known search engine that is slowly becoming popular in its own right. This is because Google AdWords has services that are so efficient that it will drive prospects right to your inbox!

What better way to advertise your company than to make an ad of it show up in the most popular web site on the world wide web? By paying a fee and essentially buying adspace on Google AdWords, you can type up your own ads and choose the keywords that will cause your website to show up on the side of the screen. The system works in the way that your ad has a good chance of reappearing when someone types in those specific keywords in the Google search bar. Aside from getting to market your web site and products or services, you will be able to attract hordes of customers by making your company more well-known. Better yet, Google will even help you make your own website if you haven’t already.

An advantage to using Google AdWords is that you will only pay if people click your ads. This way, no single cent of yours is wasted trying to drive prospects right to your inbox. Instead, you will be getting your money’s worth as well as a big opportunity to showcase your company for what it is. You can decide how much you will pay to Google AdWords by choosing a specific budget. The minimum cost per click is usually only $0.01, depending on the quality of keywords. What a bargain! You can even have your office location placed on Google Maps in order to, literally, be put on the map. Google AdWords provides all of these services for very low prices.

Anyone searching for specific information may happen to be curious about a product or service your company might be offering. By inputting those magic keywords that you have chosen, the customer has a chance of seeing your ad pop up among others in the Google search engine. Curious onlookers will be tempted to click on the link in your ad, especially if your slogan is eyecatching. With one click, you could be making a great sale, bringing more attention to your flourishing business.

Google AdWords has resulted in some of the most inspiring business stories out there. Many companies have admitted to crediting the service for their newfound successes. Businesses have confessed about their site traffic increasing exponentially after applying for adspace, and have gone from local to global in a short amount of time. Because of their easier accessibility, certain companies have experienced up to a fifty perfect increase in sales alone. Become one of these success stories today!

Google AdWords, Drive, Google, Prospects, Right

It’s a fact: Google has been the most visited web site in the past couple of years, and its popularity is not going to wane anytime soon. For as long as the Internet exists, so will Google, because it is the number one search-oriented web site that offers more than just information. Aside from having an e-mail service, Google AdWords is a division of the well-known search engine that is slowly becoming popular in its own right. This is because Google AdWords has services that are so efficient that it will drive prospects right to your inbox!

What better way to advertise your company than to make an ad of it show up in the most popular web site on the world wide web? By paying a fee and essentially buying adspace on Google AdWords, you can type up your own ads and choose the keywords that will cause your website to show up on the side of the screen. The system works in the way that your ad has a good chance of reappearing when someone types in those specific keywords in the Google search bar. Aside from getting to market your web site and products or services, you will be able to attract hordes of customers by making your company more well-known. Better yet, Google will even help you make your own website if you haven’t already.

An advantage to using Google AdWords is that you will only pay if people click your ads. This way, no single cent of yours is wasted trying to drive prospects right to your inbox. Instead, you will be getting your money’s worth as well as a big opportunity to showcase your company for what it is. You can decide how much you will pay to Google AdWords by choosing a specific budget. The minimum cost per click is usually only $0.01, depending on the quality of keywords. What a bargain! You can even have your office location placed on Google Maps in order to, literally, be put on the map. Google AdWords provides all of these services for very low prices.

Anyone searching for specific information may happen to be curious about a product or service your company might be offering. By inputting those magic keywords that you have chosen, the customer has a chance of seeing your ad pop up among others in the Google search engine. Curious onlookers will be tempted to click on the link in your ad, especially if your slogan is eyecatching. With one click, you could be making a great sale, bringing more attention to your flourishing business.

Google AdWords has resulted in some of the most inspiring business stories out there. Many companies have admitted to crediting the service for their newfound successes. Businesses have confessed about their site traffic increasing exponentially after applying for adspace, and have gone from local to global in a short amount of time. Because of their easier accessibility, certain companies have experienced up to a fifty perfect increase in sales alone. Become one of these success stories today!

Google AdWords, Drive, Google, Inbox, Prospects, Right

Copyright (c) 2008 Titus Hoskins

One of the most problematic and confusing issues most webmasters have with Google concerns linking. How your links are ranked? How you should link out? How you should construct your internal links? How you should get more inbound links? How many links should you have on a page? And the list of questions goes on…

Perhaps, the most annoying aspect for the struggling webmaster, has been Google’s secrecy in how it actually ranks links and pages. Google’s whole PageRank and Ranking Algorithm is so complex that no one can fully boast they understand how the whole system works.

Google’s ranking secrecy and complexity has probably been well-planned mainly because there are millions of webmasters who would like to “game” the Google Algorithm and achieve high keyword rankings through manipulation with so-called “black-hat” SEO techniques and reverse engineering.

Wouldn’t it be ironic if this whole secrecy and complexity is more of a smokescreen rather than an actual deception on Google’s part. What if the keys to the kingdom are actually yours for the taking? What if the solution is hiding in plain sight for everyone to see? What if the secret to high rankings in Google is not a secret at all? Wouldn’t that be a hoot!

Actually, that’s not a far-fetched assumption to make, mainly because many of Google’s linking policies and recommendations are freely given by Google. Whether you can believe Google is actually giving you the goods is another issue that we’ll put on the back-burner for another day; but for now, Google’s advice on link building is rather generous and informative.

As a part of Links Week held recently, Google’s Maile Ohye gave some pointers on what Google is looking for and how it does its index ranking. No big surprise that content and inbound links are the two most important factors. This is what most SEO experts have been saying for years.

A site’s content is one of the main factors. Therefore, you should have a compelling site with interesting information and/or offer quality products, entertainment, opinions…

(Quoting Maile Ohye)

“One of the strongest ranking factors is my site’s content. Additionally, perhaps my site is also linked from three sources — however, one inbound link is from a spammy site. As far as Google is concerned, we want only the two quality inbound links to contribute to the PageRank signal in our ranking.”

“Given the user’s query, over 200 signals (including the analysis of the site’s content and inbound links as mentioned above) are applied to return the most relevant results to the user.”

“As many of you know, relevant, quality inbound links can affect your PageRank (one of many factors in our ranking algorithm). And quality links often come naturally to sites with compelling content or offering a unique service.”

(End Quote)

Then Maile Ohye explained further how to create unique and compelling content for your site:

(Quoting Maile Ohye)

- Start a blog: make videos, do original research, and post interesting stuff on a regular basis. If you’re passionate about your site’s topic, there are lots of great avenues to engage more users.

- Teach readers new things, uncover new news, be entertaining or insightful, show your expertise, interview different personalities in your industry and highlight their interesting side. Make your site worthwhile.

- Participate thoughtfully in blogs and user reviews related to your topic of interest. Offer your knowledgeable perspective to the community.

- Provide a useful product or service. If visitors to your site get value from what you provide, they’re more likely to link to you.

(End Quote)

SEO experts have been telling webmasters for years that creating valuable, unique, relevant useful content is one of the best ways to get your site and pages highly ranked in Google. If you create valuable content then other sites will want to link to you naturally.

Linking out to other sites should be done in a “common sense” manner and it’s a way of offering value to your visitor’s experience. We expect helpful relevant links when we visit other sites since it’s a natural way a good quality site should work; so be careful of linking out to spammy sites that only offer pages of links with very little or no unique content.

There are several things every prudent webmaster should be checking like making sure your site hasn’t been hacked and hidden links placed on your site without your knowledge; those with WordPress blogs should be installing the latest security measures and updates. Make sure you keep checking all your outbound links regularly since you may initially link out to a valuable resource, but over time this page may be closed or replaced with one of those spammy-links-holding pages. It can happen to the best of us.

What has confused things lately is all the “link buying” which Google greatly discourages and has shown its displeasure by de-ranking many paid directories. The size of your “wallet” shouldn’t be the determining factor in how pages and content are ranked. If you’re selling a link, it should have the “no-follow” tag so that it doesn’t pass PageRank along and confuse the system. Policing or deciding what is or what is not a “paid link” has become a major problem for the search engines, including Google.

You should not have more than “100 links on a page” as this can overload the search engine robots that regularly crawl the web, indexing pages. Likewise, your site’s “linking architecture” should be natural and easy for both your visitors and the robots to follow. Make sure your important pages are no more than a few clicks away from your homepage.

As to interior linking, the two main points being: Intuitive Navigation for your visitors and Crawlable Text Links for the search engine robots. Use descriptive anchor text links that explain your content to your visitors. The anchor text is the underlined clickable part of the link and many SEO experts suggest you place your keywords or variations of them in your anchor text.

Make sure your site is transparent. Do not use “link cloaking” on your site. Make sure what your visitor sees is what the robots are indexing. Use a 301 Redirect if you have permanently moved any webpages. Again, there is stressed the need for a sitemap as this can be very helpful for both your visitors and robots to see and find all your valuable content. Make sure you have a sitemap and all your important pages are listed on it.

One final note, many professional webmasters and marketers don’t worry about PageRank as much as they are concerned with SERPs. Getting those top rankings for their sites in the search engine results is what really matters. Again, quality content and building quality links play an important role in achieving those top spots and maybe Google has already given you the formula for getting them. Maybe, maybe not.

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