The Little Geeni

The term “Google” has become a household name for anyone who doesn’t live under a rock, while the phrase “Google AdWords” has evolved to the point wherein every businessman is familiar with it. If you have yet to become exposed to AdWords, then you should read up on it now, for it could change the entire life of your growing business. It is thanks to Google AdWords that many famous companies today got their well-deserved exposure through the Internet. Aside from being Google’s main source of revenue, having amassed more than fifteen billion back in 2007, AdWords has helped many businesses flourish and accumulate their own wealth, because of its main product: pay-per-click advertising.

Google AdWords’ text advertising, although simple, is brilliant that way. You pay a small fee in order to have your ad pop up, which consists of one title line and two lines for content. Although thinking up of a short, quick slogan is challenging, the end result is worth it: you get to make creative, eyecatching lines that will encourage customers to visit your company’s website. You need not visit the company’s office all the way in New York City, for all transactions are, like Google itself, available online. After specifying the keywords you want to trigger your ads with, you are given the choice to input a maximum amount that you are willing to pay everytime someone clicks. How convenient is that? And when someone searches for your keywords, your ad has a good chance of showing up under the “sponsored links” bar on the right side of the page.

Many successful businesses have resulted from Google AdWords’ short but efficient system. Some companies have admitted to having their sales increase by up to fifty percent, after a short while of having bought Google adspace. Most businesses’ site traffic are bound to rise by a lot from the exposure. That is why Google AdWords is a good method, especially if you want your company to become a household name. It’ll take long before that happens, but the service helps a lot. You should not turn down an opportunity to give your business its well-deserved publicity!

One must take caution in giving such a business the publicity it deserves through the use of AdWords however. Since the launching of Google AdWords, Google has been subjected to quite a number of lawsuits along the lines of trademark law, click fraud and patent infringement. Because of these lawsuits and several other reasons, Google has become stricter and more cautious in what Ads were allowed to be advertised. An example would be how they would require the users to display a certificate in order for them to be granted permission to advertise such a product.

AdWords was initially launched in 2000, with a slightly different system: advertisers would pay a monthly amount for Google to set up and manage their campaign. This proved to be too expensive for local or small businesses, so eventually, the AdWords self-service system was introduced which allowed for more customization of ads. Since then, Google AdWords has become hugely successful with businesses and companies worldwide.

Google About, AdWords, Google

It’s a fact: Google has been the most visited web site in the past couple of years, and its popularity is not going to wane anytime soon. For as long as the Internet exists, so will Google, because it is the number one search-oriented web site that offers more than just information. Aside from having an e-mail service, Google AdWords is a division of the well-known search engine that is slowly becoming popular in its own right. This is because Google AdWords has services that are so efficient that it will drive prospects right to your inbox!

What better way to advertise your company than to make an ad of it show up in the most popular web site on the world wide web? By paying a fee and essentially buying adspace on Google AdWords, you can type up your own ads and choose the keywords that will cause your website to show up on the side of the screen. The system works in the way that your ad has a good chance of reappearing when someone types in those specific keywords in the Google search bar. Aside from getting to market your web site and products or services, you will be able to attract hordes of customers by making your company more well-known. Better yet, Google will even help you make your own website if you haven’t already.

An advantage to using Google AdWords is that you will only pay if people click your ads. This way, no single cent of yours is wasted trying to drive prospects right to your inbox. Instead, you will be getting your money’s worth as well as a big opportunity to showcase your company for what it is. You can decide how much you will pay to Google AdWords by choosing a specific budget. The minimum cost per click is usually only $0.01, depending on the quality of keywords. What a bargain! You can even have your office location placed on Google Maps in order to, literally, be put on the map. Google AdWords provides all of these services for very low prices.

Anyone searching for specific information may happen to be curious about a product or service your company might be offering. By inputting those magic keywords that you have chosen, the customer has a chance of seeing your ad pop up among others in the Google search engine. Curious onlookers will be tempted to click on the link in your ad, especially if your slogan is eyecatching. With one click, you could be making a great sale, bringing more attention to your flourishing business.

Google AdWords has resulted in some of the most inspiring business stories out there. Many companies have admitted to crediting the service for their newfound successes. Businesses have confessed about their site traffic increasing exponentially after applying for adspace, and have gone from local to global in a short amount of time. Because of their easier accessibility, certain companies have experienced up to a fifty perfect increase in sales alone. Become one of these success stories today!

Google AdWords, Drive, Google, Inbox, Prospects, Right

It’s a fact: Google has been the most visited web site in the past couple of years, and its popularity is not going to wane anytime soon. For as long as the Internet exists, so will Google, because it is the number one search-oriented web site that offers more than just information. Aside from having an e-mail service, Google AdWords is a division of the well-known search engine that is slowly becoming popular in its own right. This is because Google AdWords has services that are so efficient that it will drive prospects right to your inbox!

What better way to advertise your company than to make an ad of it show up in the most popular web site on the world wide web? By paying a fee and essentially buying adspace on Google AdWords, you can type up your own ads and choose the keywords that will cause your website to show up on the side of the screen. The system works in the way that your ad has a good chance of reappearing when someone types in those specific keywords in the Google search bar. Aside from getting to market your web site and products or services, you will be able to attract hordes of customers by making your company more well-known. Better yet, Google will even help you make your own website if you haven’t already.

An advantage to using Google AdWords is that you will only pay if people click your ads. This way, no single cent of yours is wasted trying to drive prospects right to your inbox. Instead, you will be getting your money’s worth as well as a big opportunity to showcase your company for what it is. You can decide how much you will pay to Google AdWords by choosing a specific budget. The minimum cost per click is usually only $0.01, depending on the quality of keywords. What a bargain! You can even have your office location placed on Google Maps in order to, literally, be put on the map. Google AdWords provides all of these services for very low prices.

Anyone searching for specific information may happen to be curious about a product or service your company might be offering. By inputting those magic keywords that you have chosen, the customer has a chance of seeing your ad pop up among others in the Google search engine. Curious onlookers will be tempted to click on the link in your ad, especially if your slogan is eyecatching. With one click, you could be making a great sale, bringing more attention to your flourishing business.

Google AdWords has resulted in some of the most inspiring business stories out there. Many companies have admitted to crediting the service for their newfound successes. Businesses have confessed about their site traffic increasing exponentially after applying for adspace, and have gone from local to global in a short amount of time. Because of their easier accessibility, certain companies have experienced up to a fifty perfect increase in sales alone. Become one of these success stories today!

Google AdWords, Drive, Google, Prospects, Right

Google Adwords

Use Google Adwords, reach hundreds of thousands potential customers per year for your business.

Use Google Adwords, increase your sales and customer share.

Google Adwords is the advertisement program of Google. Your ad takes place on the left hand side of Google results page and sometimes on the top by the name of Sponsored Links.

Take your place on Page One Google:  Your ads will always be shown on the first page of Google after we made your Google Adwords Campaign Optimization.

Get top positions in Sponsored Links: You will get top positions (1. 2. 3.) for most of your keywords in Sponsored Links with our successful Campaign Optimization. Keep in mind that top positions do not bring high ROI (Return of Investment) always. We will keep you on the right position where you earn much.

What makes us a different Google Advertising Professional?

To make you have the maximum ROI (Return of Investment) with the most feasible minimum cost. For example: X Adwords Qualified Company or Qualified Individual managed your Adwords Campaign with a budget of $1000 and made you earn $2000. Your ROI is 100%. If 911 SEOSEM had managed your Campaign, your ROI would have been easily over 100%. Because the highlighted sentence is our Adwords Strategy that makes us different.

We definitely suggest every company to use Google Adwords with a Qualified Google Adwords Professional. Because Google Adwords is cheap and it has the highest ROI (Return of Invesment) in all advertisement channels. Google Adwords is the advertisement channel of the near future.

Use Google Adwords to increase your market share and profit. Contact with 911

Google Optimization

SEO is crucial for having higher ranks in Google organic search results and also for Google Adwords.

911 SEO Expert creates all the important required keywords for your business and places your website in the first 2 page of Google search results for the most of these keywords. Our aim is to place your website on the first page of Google for your most important keywords.

911 SEOSEM’s Google Optimization Mission:

For us, a success in SEO means placing your website in the first 2 pages of Google.

1. Step: Take you in top 10 pages (top 100 results)
2. Step: Take you to the 2. 3. 4. pages.  
3. Step: Make you stable on the 2. page and working to place you on the first page.
4. Step: Make you stable on the first page.
Final Step: Try to get you in the FIRST THREE of the first page.

Important SEO Notes!

According to study, when your website gets higher ranks in Google search results you get more traffic than Google Adwords Search Network.

According to study, people who reach your website from Google organic search results spend more time than the people coming from Google Sponsored Links.

SEO increases your Quality Score in Google Adwords. With a high quality score, you can get higher ranks in Sponsored Links with lower costs.

http://www.911seosem.com

Your saviour in Search Engine Optimization and Search Engine Marketing

We proud of serving our customers in a way of true and realistic manner in SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

Why 911?

Knowing the Optimization very well. (Industrial Engineering)
Having the experience and knowledge about the Digital World, Internet, and Applications. (Computer Engineering)
Content is gold for SEO and SEM. Creating and writing effective contents. (A creative strong writer)

911 SEOSEM’s Mission:

Providing a true, realistic, and different service to our valuable customers in SEO and SEM fields.

911 SEOSEM’s Vision:

Being your most trustworthy savior in SEO and SEM fields.

Google AdWords, Google

Most businesses want a cost-effective way to bring in more customers. The challenge is to find prospects who are thinking about your products at the exact time that you reach them.

With Google AdWords, it is possible to target prospects at the very moment they are thinking about buying your products or services. Most of you know how it works: If someone does a Google search on digital cameras, for example, she sees ads for digital cameras. If someone does a search on organically grown coffee beans, he sees ads for organically grown coffee. Google AdWords enables you to implement precisely targeted advertising.

Here’s how to maximize your success with Google AdWords. With proper preparation and execution, starting Google AdWords can be like planting a money tree that will provide your business with a steady stream of revenue.

What Is Google AdWords?

Open up a Web browser and go to the Google Web site. Type in the search term coffee and click search.

Essentially, two types of search results come up: on the left and below are the organic search results that no one has sponsored. On the right side of your browser window and sometimes above the organic results are the Sponsored Links. The Sponsored Links are paid advertisements—they are always identified as such by the heading Sponsored Links.

As participants in this automated auction, each of these advertisers is bidding for the keyword coffee. They pay only if someone is interested enough to click on the advertisement; if nobody clicks on the ad, the cost is zero. The higher the advertiser bids on a keyword, the higher in the rankings the ad appears and the more likely Web searchers will see it. Ranking means visibility, though you do not have to be at the top of the rankings or bid the highest amount for prospects to see your ad and click on it. Your goal is to get the lowest cost per click (CPC) and the highest quality clicks (sales and leads) for your budget.

Finding Your Niche

Sometimes with popular keywords (like coffee), there are many companies competing. On the other hand, popular keywords get millions of searches, so there might be enough clicks to go around.

The only way to find out if a particular keyword will work for you is to try it. The problem is that many other advertisers are bidding for the popular keywords, so your CPC is likely to be high. You are more likely to get a low CPC with more obscure, highly targeted keywords. It will take some thought to come up with the right keywords.

Our coffee roaster would probably want to try the keyword coffee, and watch it like a hawk as it could result in many low-quality clicks (not many conversions to leads or sales). If a keyword does not produce high-quality clicks after a reasonable trial period (a couple of weeks), then remove it; it may even be obvious sooner that a keyword is costing money but not producing results.

Perhaps our coffee roaster sells shade-grown coffee that protects Central American songbird habitat. While far fewer people are searching for shade-grown coffee than just coffee, it is likely to yield a lower CPC and higher quality clicks.

Do some brainstorming and write down an initial list of keywords that match your market niche. This process of finding targeted keywords will be a useful exercise to help you focus your campaigns and maximize your return on investment.

Getting Started

The first thing you need to get started with AdWords is a goal. Is your goal to make direct sales via e-commerce on your Web site? Is your goal to capture sales leads that you can follow-up with and make the sale? Alternatively, is your goal a combination of both? Once you have determined a goal, you need a Web site that helps you achieve that goal.

Your site should be eye-catching and well-organized and should include landing pages for your products or services. To see some examples of landing pages, do a search for your services, and look at what other companies in your market are doing.

The landing page can be your homepage if your site tightly focuses on one product or service you are advertising (e.g., this permission-based email marketing site). Otherwise, the landing page should be within your larger site and should focus on the specific product or service you are advertising.

If you are selling directly from your Web site, it should include a secure e-commerce system. Any good, technically competent Web design firm can set this up for you.

If you want sales leads, then your site should include a call to action to persuade people to request more information. The way they submit a lead is to click on a link to a lead-capture form. You need a form that at a minimum sends you—or the appropriate sales staff—an email, but ideally it should also create a lead for you in a customer relationship management (CRM) system such as SalesForce or SugarCRM.

Whether you are selling directly from your site or capturing leads, your site should always have obvious ways to contact you using whatever method the prospect feels most comfortable using: a contact form, email, or telephone. Some company sites make it hard to figure out how to contact them for more information.

It is important to have a number of people—both inside and outside of your company—test your Web site for usability and ease of use. Prospects should never have to wonder how to buy from you or how to contact you to ask a question about your products or services.

Signing up for Google AdWords

Once you have a goal, Web site, and landing page, you are ready to sign up for Google AdWords. Learn by doing. It is easier to write the advertisement and select keywords using the tools that Google provides during the sign up process.

If you plan to spend at least $30/day on AdWords, Google offers a JumpStart program to help you get started using AdWords. Google JumpStart specialists will help you create a campaign. The cost of the program is $299, but Google will apply that as a credit toward the cost of your initial clicks.

Campaigns and Ad Groups

The Campaign level is where you set your daily budget, language targeting, location targeting, ad distribution preferences, and the start and end dates for your campaigns (if applicable).

The Ad Group level is where enter your keywords and the advertisements themselves. Each Ad Group has one or more ads. Write at least two ads for each ad group so you can try different approaches and compare the results.

In my experience, it has been beneficial to create multiple campaigns so I can experiment with different parameters and compare the results.

Targeting

Choose the language you want to target, and then the countries or territories. This requires some thought. Can you offer your product or service globally, in just the United States, or in just your city or region? You can target your campaign to the world or to specific countries, regions, states, or cities.

For even more precise targeting, you can even target your campaign to a certain number of miles from your business or even an area bounded by coordinates.

Writing Your Advertisements

You have just a 25-character title to get surfers’ attention, and a 70-character ad to get people interested enough to want to click on your ad. It is not a lot of text, so make it pithy.

Write the Headline, the text of the ad, and enter the Display Link (always link to main page of your Web site), and then enter the Destination URL (your landing page). The Destination URL might be your main page or a page within your main site dedicated just to selling the product at hand.

Here’s a fictional ad example:

Headline: Shade Grown Coffee Beans

Description line 1: Shade grown coffee. Tastes

Description line 2: better & saves valuable rainforest.

Display URL: www.goodshadegrowncoffee.com

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff1

Another example:

Headline: Shade Grown Coffee Beans

Description line 1: Coffee that tastes better and

Description line 2: protects valuable rainforest.

Display URL: www.goodshadegrowncoffee.com/

Destination URL: www.goodshadegrowncoffee.com?&utm_id=coff2

Conversion Tracking

To track the conversion rate of your campaigns—i.e., how many sales or leads you get for your investment—requires a little preparation. You will need to have your webmaster embed snippets of code to the appropriate pages on your Web site. Google explains how to set up and implement your conversion tracking code here, including example code.

Google Analytics

In the fictional advertisement examples I gave, you may have noticed codes in the destination URLs: “coff1″ and “coff2″. These are tracking codes that facilitate the tracking of a wealth of information by Google Analytics.

Google Analytics, which Google has integrated with AdWords, is a very powerful service for tracking the success of both your organic and paid search results for your site. It will help you better understand your site visitors’ experience in detail. In addition, you can learn what keywords bring in the best prospects, and which of your campaigns are delivering the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords as well.

Google Analytics is too big a topic to cover much here, but I will devote a future article entirely to this powerful marketing tracking service.

Choosing Your Keywords

As I mentioned earlier, it is important to pick good keywords. Initially, choose both general keywords and narrowly targeted keywords, and carefully evaluate the results. Keep keywords that are getting you results, and remove keywords that are not working for you. You will probably need to run your campaigns for a while before you will have enough information to determine which keywords are succeeding for you.

In the keyword space provided in the setup process, list the keywords or keyword phrases you would like to use. Because people tend to type fast when they search the web, be sure to include common misspellings of your keywords. Here are some example keywords that our fictional coffee roaster might use:

* coffee
* coffe
* shade grown coffee
* shade grown coffe
* shade grown
* shade coffee
* coffee shade grown
* shade grown coffee migratory birds
* benefits of shade grown coffee
* gourmet coffee
* gourmet coffee beans
* gourmet coffees
* coffee beans
* gourmet coffee beans
* organic coffee
* organic coffee beans
* certified organic coffee
* coffee beans organic
* mail order organic coffee
* bulk coffee

To get more keywords, enter a keyword into the Keyword Tool Box and click on Get More Keywords. This will generate additional keywords, some of which will be relevant to you and some of which will not be relevant. Keep the relevant keywords and toss the rest.

Now, you have a good starting list. Later, you will want to add new keywords and remove non-performing keywords. A good keyword is one that yields conversions: customers or good leads.

Google Search vs. Google Content Network

Google AdWords can place your add in essentially two places: Google search and the content network. Google search are results from searches that prospective customers do directly using www.google.com. The content network consists of Google partner sites and sites that run advertisements through Google’s AdSense program.

In my experience, Google search has yielded much more quality clicks than the content network. The content network is worth trying, but I recommend putting it into a separate campaign so you can measure its results against your Google search campaign.

The content network is opt-out, and it is not possible to opt out during the setup process. However, to opt out of the content network for a specific campaign, you can go back to campaign settings and uncheck the checkbox for content network.

Then setup a separate campaign where you focus on the content network and opt out of the search network. Compare the results between the two campaigns. It is possible that you will find Google search is more productive than the content network, but of course your results may be different from mine.

If you want to keep it simple until you are more comfortable with AdWords, I recommend starting with just the search network. Then come back in a few weeks and set up a separate campaign to try the content network, then compare the results with what you are getting with the search network.

Your Daily Budget

Your daily budget for your campaign is the ceiling on your daily spending. You can set this number at whatever you want. It is a good idea to start out with a relatively low daily budget while you refine your AdWords effectiveness. As your ad campaigns succeed and bring you more business, you will likely want to increase your budget.

Start with a daily budget of about $10-$15 per day and gradually increase that amount as you fine-tune your approach.

Your Bid

In addition to your daily budget, you will need to set a maximum bid that you are willing to pay as a cost per click (CPC). This requires some trial and error to get right. Being the highest bidder is not really what that you want. Instead, you want to get the most quality clicks you can for your budget. If you bid too high, your CPC will be too high and will eat up your budget too fast; if you bid to low you will not get enough clicks and hence enough sales.

You might try starting with a bid of $2.50, and see what happens for a day or two. Then gradually raise or lower the bid, depending on results. If clicks consume your daily budget in a couple of hours, then lower your bid. If the advertisements are not getting many clicks, then raise your bid. Continue this process until you find the optimal bid.

Leads and Sales

What if visitors are clicking on your ad but are not buying or contacting you? That likely means your ad is working but your site or landing page is not persuading prospective customers to take the next step. It can also mean that your product or service needs some work to become more competitive. Compare what you are offering to what your competitors are offering.

The simplest things can make a dramatic difference. When your landing page is not getting you conversions, change one thing and see what happens over the next day or two. That way, you can determine which changes work. Do not be afraid to try possible solutions, knowing that some changes will fail and some will work well.

Recently, one of our landing pages was not getting enough conversions, so I made some minor changes to the wording on the page and conversions started going up the next day. On another page, we replaced our very simple order form with a much more elaborate version. Our sales for that service immediately plummeted. We simply changed the order form back to the simpler version and sales picked up again immediately.

Harvesting From the Money Tree

The Google AdWords money tree is now planted, optimized, and working to bring you leads and sales. What do you do now? Harvest it, of course, by solid follow-through and providing the best possible service for your clients.

Go back from time to time and take a look at your results. Make adjustments to your budget and bids as needed. Write another advertisement that takes a slightly different tack. Remove an ad that is not producing high quality clicks for you. Make some improvements to your Web site to see whether you can increase your conversion rate.

Practice Kaizen—a Japanese word for continuous, incremental improvement. Even if your Google AdWords money tree is providing good yields, there are always ways to improve its performance.

So pour yourself a cup of good coffee, and get started using Google AdWords today!

Google AdWords, Google, Investment, Maximize, Return

My name is Roger Preston, and I am a journalist for various publications in upstate New York, as well as the New England area.

I recently had a chance to interview the fine team of professionals at WebBusinessSecrets.com whose flagship product is entitled “Get Google Ads Free.”

In April of 2007 “Get Google Ads Free” was launched, and the effect was nothing less than equal to “the shot heard around the world!”

Within just weeks people everywhere were talking about it, and other top-notch online marketers were scurrying to sell it as an Affiliate for the company.

But here’s a little insight that 99.9% of everyone the world over doesn’t know:

The Product’s greatest endorser is none other than Google itself!

That’s right. As shocking as it may seem, Google has NO problem with the course that reveals how anyone can get ads on their search engine for Free!

Now, at this point I know you must be curious as to how such a thing is possible, as Google gets its M0NEY from the sale of both AdWords (PPCs) and AdSense (where webmasters allow Google to show their ads on their pages).

One might think that any information that revealed how an advertiser could get their AdWords pay-per-clicks free would be damaging to Google, and therefore Google would not want anyone finding out about it, right?

WRONG! It seems that the secret system developed by the retired native New York doctor contains an interesting “twist” that while allowing advertisers to eliminate their AdWords costs, it does not reduce a single D0LLAR in AdWords revenue for Google.

In fact, just the opposite!

I cannot give away the secret here because that’s why it’s available in the first place.

But I can tell you that with the application of what’s inside “Get Google Ads Free” that:

- Google loses NO money – Google actually can produce even more M0NEY! – Advertisers gain an instant almost unfair advantage over anyone not knowing what’s inside “Get Google Ads Free!” – Advertisers can now afford to outbid their competition! – Advertisers are not at risk any longer as their advertising budgets N0 longer matter!

Wow! And this is just the beginning!

Now, where’s the definitive PROOF that Google endorses the amazing system shown in “Get Google Ads Free?”

I asked this question to company spokesperson and Vice President of Sales & Marketing, Mr Todd Coutrin, to which he responded:

—

“We started our launch like we always do with any product online, using Google AdWords to offer our Product.

“We used keywords that contained the word ‘free’ so we anticipated the usual HOLD these keywords usually cause any campaign using them to experience.

“But when our campaign was paused by Google for a tad more time than what we regularly anticipated, then we got concerned.

“I actually placed a call directly to Google at 1-866-2-GOOGLE and spoke at length with a customer services rep who said she’d check into what was happening.

“She returned my call 16 hours later and informed me that due to the specific nature of the Product in question (i.e., the ebook “Get Google Ads Free!”) their team at Google secured the product, read it all the way trough, and then realizing it would NOT hurt their *revenue* but actually increase it, they immediately un-paused and resumed our ads”.

—

Amazing! They actually got what amounts to a Signed Certificate of APPROVAL from Google itself!

Therefore, anyone who questions the truth or legality concerning “Get Google Ads Free!” need not fret at all.

Yet, the usual “naysayers” seemed to ignore the obvious fact that if Google had a problem with “Get Google Ads Free!” then we all wouldn’t be seeing all the PPC ads at Google each time we type in the keywords and phrases:

- free ads – free advertising – “Get Google Ads Free” – free ppc – free adwords

And so forth!

Yet, there are many very stubborn, even foolish, among us …

> The “Crybaby Syndrome” <

To be fair, I must also inform you of those who seem to be out to get the company for sharing their amazing secret with the world.

In what seems nothing more than a ploy to get attention, a UK online firm operated by two “wanna-be” law students have a Blog that talks the usual trash about the Product.

The Blog’s owner, Rob Scott, talks a big game by claiming the secret system to be nothing short of a scam! He even recklessly throws around the potentially libelous phrase “.con (Ooops, I meant .com)” as an attempt at childish humor in order to bash the firm’s name.

What’s shocking is that this individual is actually a student of law (at least that’s what he claims) so one would think that he should perhaps check out the facts before proceeding with such careless remarks.

After all, he admits severally that he “never even ordered the ebook” so how could he truly know one way or the other if it was a valid system – not to mention it is assumed he’s at least reasonably intelligent since (according to him) he got into law school, that he would be able to see for himself the firm’s Affiliates’ ads all over Google, and therefore reason that Google itself is perhaps the firm’s chief supporter.

But stubbornness abounds, I suppose.

Ironically Rob says that the only reason he attacks the firm is because “it’s a no brainer that this must be a scam,” and he got “tired of seeing all those little AdSense ads on his page that people kept clicking on” (which by the way only stood to get him lots of M0NEY!) — yet he accepts D0NATIONS on his site as a poor, struggling law student in need of paying for his education, and rather than legitimately earn an INC0ME from AdSense with an APPROVED Product.

Sadly, Rob actually censors most of his Blog so that others who wish to post POSITIVES concerning “Get Google Ads Free!” can’t even do so. (*But what would you expect from a “wanna-be” lawyer?)

He even posts what appears to be an actual response by the firm’s lawyer, but which is perhaps nothing more than his own posts disguised and designed to make himself look better (as anyone can see that the dialogue appears “manufactured” instead of genuine).

What some people will do to project themselves as “Savior to the rest of us” and “The People’s Advocate.” How ridiculous indeed.

Despite the “crybaby” from across the pond, Rob Snot (Ooops! I must have meant “Rob Scott!”) has failed miserably to put even a dent in the firm’s sales!

Plus, traffic is on the rise shooting up from an average of 14,OOO visitors daily to now well above 2O,OOO visitors daily (a jump of 42% in daily traffic alone! — Keep up the good work, Rob!!)

Anyway, don’t be dissuaded in your decision to build your online business by eliminating your Google AdWords costs, as the course “Get Google Ads Free!” not only reveals precisely how you can do this, but it goes 10 steps further by giving you all kinds of other amazing strategies I can’t even begin to allude to here.

Plus, the e-Course comes with countless resources that go far beyond the usual variety of instantly-clickable extra values!

Lastly never forget that even though quite elderly now, Dr Jon Cohen has even set new records finishing ahead of himself by now having:

- Grossed over $4OO Million in revenues!! – and SAVED over $1OO Million in Google advertising costs!! – attained a personal wealth above $8O million

…all due to his own system!

*NOTE: Rob Scott is broke and demands D0NATIONS! (Ha!)

Talk about putting your M0NEY where your mouth is!!

So if you’d like to get in on all the action, then go grab this amazing “BREAKTHROUGH” for yourself only at:

>>>>>> http://itshrunk.com/9f3504 <<<<<<

As one very famous Internet Marketer said it best:

“This is a weapon that should be in every Internet and Affiliate Marketer’s arsenal and library!”

Get it directly from the good doctor himself!

Google AdWords, Free, Google, PayPerClicks, Revealed, Secret

3. Other Google AdWords Strategies

     Google AdWords Ad Positioning

    Although the profit margin on the product or service offered is a large factor, tests have proved that the first ad position on the first page is, generally, not the most profitable. Yes, it gets the most clicks, but it’s often a spontaneous action by the surfer before studying the ad. Sometimes the surfer is merely browsing the subject and is not ready to buy (commonly known as “tyre-kickers”).

    Tests show that the further down the page an ad is, or, occasionally, even on the second page, the greater is its conversion rate. The surfer has taken the time to read the ad carefully because he is ready to buy. Furthermore, the clicks are fewer; so, your overall pay-per-click bill is less than for a higher-positioned ad. The downside is that the click-through rate (CTR) of the lower-positioned ads is lower, which affects your Quality Score adversely and raises your cost per click.

    A happy medium is to aim for positions 4 to 6 on Google’s first page. (You can use the “Show Estimated Ad Position” and “Estimated Avg CPC” columns in the on-line Google AdWords Keyword Tool to determine the cost-per-click to bid for each of of your exact match keyword phrases, and then you can set those bids accordingly. These figures can, however, be notoriously inaccurate. Always check your keyword phrases’ positions afterwards in the ‘Avg Pos’ column on the Ad Group’s ‘Keywords’ index tab or by testing with a search on the main keyword phrases.)

    “Google Search” ads, “Content Network” ads, “Search Network”/”Search Partners” ads, “Placement” ads

    You can specify different maximum bid amounts for these various types of advertising. Because the quality of their traffic tends to be lower, bids for the Content Network (“entire network” option) and Search Network (Search Partners) (see Tactics > Search Network) should be kept lower and be more tightly controlled than those for Google Search traffic and the Content Network (“Placement ads” option). In the early stages of a new Google AdWords campaign, it is advisable to go with only Google Search traffic and switch other options off, to help you to control costs. Once you’ve discovered the keywords that produce the highest return on investment (ROI), you can enable other options for those keywords to see what results they produce.

    If you find that a Google Search traffic campaign is too competitive, don’t just abandon Google AdWords altogether; try a Content Network Placement ad (see Tactics > Placement Ads), bidding either CPC or CPM (q.v.).

    Testing and Tracking

    Ad Variations

    Despite what you may think of your copywriting prowess, you will not write the perfect ad at the first attempt. You may need ten attempts before you find the best formula. Although you may hazard a reasonable guess at the advertisement text that would attract visitors, the ONLY way to KNOW what ad text achieves the highest click-through rate (CTR) is split-test two ads simultaneously.

    Although changing just a single word can make a difference, do not split-test two ads that resemble each other that closely; Split-test two radically different ads. (Switch off Google’s option to show the better-performing ad more often than the other, as that would distort the test results.) After between 20 and 50 clicks it should become apparent which of the two ads is out-performing the other. Then replace the inferior ad with another and split-test again. Repeat this process again and again, each time reducing the textual differences between the two ads until you arrive at the one that performs best of all.

    To track the click-through rate (CTR) of your ads, go to your Google AdWords campaign web page, click on the Campaign name; click on the Ad Group name; click the ‘Ad Variations’ index tab; check the ‘CTR’ column.

    Always keep all the Ad Variations that you create, to check that you don’t repeat any inadvertently.

    Landing Pages

    Split-test your landing pages in a similar way, to discover which style, layout, text, call to action, etc. achieves the highest conversion rate. To track the conversion rates of your web pages for various keywords, go to your Google AdWords campaign web page and click on the ‘Conversion Tracking’ item on the ‘Campaign Management’ index tab.

    Always save all the landing pages that you create, to check that you don’t repeat any inadvertently.

    Keywords

    After a new campaign has been running for about a month, check the click-through rate (CTR) of all the keyword phrases in each Ad Group on its ‘Keywords’ index tab. Click the ‘CTR’ column header to sort the keyword phrases, mark the checkbox of all keyword phrases with a CTR of less than 0.5% and either ‘Pause’ or ‘Delete’ them. (If you have many keywords, it’d probably be quicker to do this in your specialist AdWords software tool and upload the keyword list to your Google AdWords campaign again.)

    0.5% is considered the benchmark of a poorly performing keyword. Such keywords cause your ad to be displayed but, for some reason, the people using the keyword in their search terms don’t connect it mentally with your ad, and don’t click on it. If several keywords have a low click-through rate (CTR), the overall click-through rate (CTR) of your whole Ad Group is reduced and its Quality Score will be affected adversely. Eventually, this Ad Group’s lower Quality Score will also affect the Quality Score of your entire Google AdWords campaign.

    This check should be performed weekly thereafter.

    If you really want to use those poorly performing keywords, remove them from the Ad Group and create a new Ad Group for them, or even a new campaign, so that they don’t affect your overall Quality Score.

    The Bottom Line

    Great importance is attached to the click-through rate (CTR), but, to put it in perspective, it is only a means to an end. A high click-through rate (CTR) does not make you a millionaire in itself; It’s revenue that counts. Your revenue is determined by the successful interaction between keywords, Ad Variation and landing page, all three working in harmony together.

    Maximum CPC Bid

    Don’t be afraid to bid higher than necessary for keywords in a new Google AdWords campaign during the first few days. This will establish your campaign with Google and, as your click-through rate (CTR) rises, your maximum CPC bid amount to achieve the same ad position will fall dramatically. Then you lower your bids and check again the next day. Repeat this process until your bids are minimized. You do this for all the keyword phrases in the Ad Group. If there are too many keywords to deal with manually, invest in specialist software to calculate the bids for you.

      CPC or CPM?

     Google ‘Content Network’ advertising (see Tactics > Content Network) gives you the option to specify your keywords’ maximum bids as cost-per-click (CPC) or cost-per-thousand-impressions (CPM) (“M” is the Roman numeral for 1,000, “mille” in Latin). CPM can be useful if the Quality Score is low or the cost per click (CPC) is high. If you opt to pay for impressions rather than for clicks, Google couldn’t care less about Quality Score or click-through rate (CTR) or even relevance; You simply pay each time your ad appears. Of course, it’s still in your interest to ensure that you follow the advice about relevance already given.

    It’s your responsibility to track the performance of your CPM ads, because Google doesn’t do it for you. Obviously, you won’t want to keep paying for ads that don’t convert. Moreover, you’ll still have to bid high enough to get your ad to be displayed in the desired position within an ad unit on an AdSense publisher’s web page, or even at all, and that cost could be quite high on a good-quality, popular web site that you choose for a ‘Placement’ ad (see Tactics > Placement Ads).

     Keywords

    Unless you have a six-figure annual budget and would be happy with a mere 10% return on investment (ROI), don’t bother bidding for popular 1-word keywords, such as “mortgage”. The competition for most single-word keywords is fierce, unless the niche is very esoteric. Moreover, searches on single words are made most frequently by people who are simply not ready to spend their money; they are merely investigating the market, gathering information; in other words, they are “tyre-kickers”. 1-word keywords would probably bankrupt you very quickly.

    2-word keywords are a better bet, but they can still command a high cost per click in competitive markets, surfers who search on them may still not be ready to buy, although they’re getting there.

    Keyword phrases of three words and up are known as “long-tail” keywords. (Note that the word “keyword” in pay-per-click advertising can mean a phrase of more than one actual word, e.g., “New York”. A “keyword phrase” consists of more than one “keyword”.)

    3-word keyword phrases have the highest conversion rate, according to tests. People who type three words as a search term have usually done their investigations, know exactly what they want, and are now ready to buy.

    4-word keyword phrases fare slightly less well, perhaps because the searcher may indeed be ready to buy, but is comparing prices for a very specific item, or is doing some academic research.

    Don’t understimate the power of negative keywords! If you sell tulips, you don’t want your ad to appear when someone searches on the term “grow tulips”. Although they may not click on your ad, it’d be an unnecessary impression, and its click-through rate (CTR) would suffer. Specify “grow” as a negative keyword. (Of course, if your Ad Group contains only exact match keyword phrases, there’s no point in specifying negative keywords.)

     Landing Page

    Relevance is covered above, and is by far the most important attribute of a landing page. Here is some advice about other ways to encourage Google to enhance your Ad Group’s Quality Score.

    Google values “real” web sites more highly than mere single-page “mini-sites”. The robot checks for links to other web pages, particularly a ‘site map’ page and ‘privacy policy’ and ‘contact us’ pages. A ‘terms of use’ and an ‘about us’ page may also help. Hyphenate these page names as the file names, e.g., ‘privacy-policy.html’. Place the links to these pages at the very bottom of your landing page, in the footer, using as small a font as a human would consider reasonable. You want to reduce the risk as much as possible that your visitor will click away from your landing page.

    Minimize the landing page’s load time. It is believed that Google uses this as an element in its Quality Score algorithm. Keep images and JavaScript to a minimum. They weigh the page down. (Google cannot follow JavaScript links anyway.)

     How to Attract Visitors

    What makes a person click on your ad instead of someone else’s? The answer is the same as to the question why a person clicks the ‘Buy’ button on your sales page: good copywriting. That’s a separate subject, but, suffice it to say here that your ad must be not only relevant, but also compelling. Imagine that you are the searcher, looking to buy a product or service like yours. Look at other ads offering something similar. What attracts you to one and not another? Ask your friends and colleagues what they think.

    You have only a 25-character headline and two description lines of 35 characters each. Don’t squander them on waffling about your company. The consumer couldn’t care less about you or your company. The consumer has a problem to be solved, a need to be satisfied, a desire to be fulfilled. So, mention the problem, the need, the desire. And, most important, tell the consumer that the solution, what he needs, what he wants is only a click away. Tell him to “Get Help Now” or to “Find It Here”. That’s the ‘call to action’.

Google AdWords, Google, Part, Strategies, Strategy